Today beats Sunrise in rare ratings win

Nine’s Today breakfast team

In the battle for the breakfast viewer, Nine’s Today recorded a rare win over Seven’s Sunrise yesterday.

Today, fronted by Karl Stefanovic and Lisa Wilkinson, rated 364,000, while  Sunrise’s David Koch and Melissa Doyle rated 343,000.

The two shows were 27th and 29th respectively in Monday’s top 50 shows. Ten’s Breakfast, which did not feature in the top 50, rated with just 38,000.

Across the five city metro markets, Today won in Sydney and Melbourne while Sunrise won in Brisbane, Adelaide and Perth.

Ten’s Breakfast rated 38,000.

Seven had better luck in the evening where a two and a half hour live version of The X Factor was the top show for Monday.

The first of the live performances with twelve live acts to get through, the show was scheduled to run from 7.30-9.30pm, but ran over.

While OzTam reports a rating of 1.588m, the true number is 1.593m across the five city metro market.

The show won the night across all three key advertising demographics.

Underbelly: Badness, which was eighth in total viewers rating 1.013m, came second for the night in the 18-49 and 25-54 advertising demographics, and fourth in 16-39.

Big Brother’s live nominations show, which rate 961,000 in 11th spot was second in 16-39.

Seven convincingly won the night on channel share with 27.5% ahead of Nine’s 21.4%. ABC’s strong night of current affairs placed the station third with 13.7% while Ten placed fourth on 9.9%. SBS1 was seventh on 3.3% behind 7Two on 5.1% and Go! on 3.7%.

Monday’s Top 15 shows:
1. The X Factor – Seven 1.588*m
2. Seven News – Seven 1.343m
3. Nine News – Nine 1.267m
4. A Current Affair – Nine 1.193m
5. Today Tonight – Seven 1.141m
6. ABC News – ABC 1.093m
7. Home and Away – Seven 1.030m
8. Underbelly: Badness – Nine 1.013m
9. Big Brother – Nine 1.006m
10. GCB* – Seven 0.975m
11. Big Brother – Live Nominations – Nine 0.961m
12. 7:30 – ABC 0.870m
13. Australian Story – ABC 0.817m
14. Ten News – Ten 0.721m
15. Hot Seat – Nine 0.671m

*Because X Factor overran its time slot, GCB’s final ratings are likely to be lower

Monday’s channel share:
Seven: 27.5%
Nine: 21.4%
ABC1: 13.7%
Ten: 9.9%
7TWO: 5.1%
GO!: 3.7%
SBS1: 3.3%
7mate: 3.0%
ABC2: 2.7%
Eleven: 2.7%
Gem: 2.4%
One: 2.2%
ABC News 24: 1.2%
ABC3: 0.8%
SBS2: 0.6%


  1. Rob
    18 Sep 12
    10:52 am

  2. Every bloke on the Today “team” is a knob! Jacobs – Knob! Wilkins – Knob! Fordham – Knob! Stefanovic – King of Knobs… Oh and that silly over animated entertainment reporter who looks like he has a seizure every 5 seconds – Knob!
    On a positive note, I do like Georgie and LIsa.
    It’s nice to vent, thank you.

  3. ted
    18 Sep 12
    11:02 am

  4. What a joke the today show has become. Stopped watching the Today show after it became a defacto ad for The Voice..

    I think it’s time for a revamp, they should get Ita on full time to be the lead.. She would get the ratings up, and keep them there.

  5. Shareholder
    18 Sep 12
    11:59 am

  6. Perfectly put Rob!!

  7. Mike
    18 Sep 12
    12:55 pm

  8. It’s a family show.
    There’s Karl and his Mum; and there’s embarrassing old Uncle Wilko who still thinks he has a chance with the laaaadies which is tragi-comic; and the charismatic niece role of Georgie who is the only family member with star quality, but naturally they keep her on her place for fear of their own.
    Dysfunctional, but all families are in some way.

  9. Robbo
    18 Sep 12
    2:13 pm

  10. Rubbish – Fordham’s a champ!

    They’re all rolled-gold legends compared to Kochy.

  11. Kelly
    18 Sep 12
    2:46 pm

  12. I’ve always viewed Today like the Titanic. Stefanovic’s the iceberg.
    Lisa is without question, the only saving grace.

  13. Darcy
    18 Sep 12
    3:32 pm

  14. I’d rather watch the knob on Ten than the knobs on Nine.

  15. Get
    18 Sep 12
    3:42 pm

  16. Errr no Robbo…. Fordham is the bIggest knob of them all….. Who needs a mirror in his studio?….. Not at Nine but at 2GB!!….. Last time I checked it out it 2GB didn’t have pictures???!!!

  17. Kochie fan
    18 Sep 12
    9:04 pm

  18. Today recorded a rare win over Seven’s Sunrise yesterday.- Oh no!!! Has anyone keeping up with the goings on on the American Today show? That show is losing viewers to GMA after Ann Curry was unceremoniously dumped. No dramas like that here but our Today show is really boring. They are trying to be hip when they are not. Lisa needs a new haircut and style. Kylie Gillies and Larry on the Morning show are hot! hot! hot! Both of them.

  19. Michael
    29 Sep 12
    9:29 am

  20. I agree with Darcy, Ive made the switch to Channel 10 – what a shame ten has done little to push the show by atleast more outdoor publicity and promotion as well as extend the shows airtime. All hosts on Ten Breakfast are excellent!