Tontine among Aussie entries on Promo Lions shortlist
The campaign that saw Happy Soldiers create a best-by date for Tontine pillows is among the Australian entries shortlisted for the Cannes Promo Lions. The entry is one of 14 Australian efforts to make the shortlist.
There were also five entries shortlisted from New Zealand, three of them from Colenso BBDO Auckland.
The winners will be announced on Tuesday morning, Australian time.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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