Top stories
- Mumbrella hangout with Upworthy execs today at 2pm
- Eleven PR takes home Gold PR Spikes for GayTMs campaign
- Havas Worldwide Sydney and One Green Bean nab Creative Effectiveness Grand Prix at Spikes Asia
- The AFL Grand Final was the most watched program of 2014 with 4m viewers tuning in for Hawthorn’s victory
https://www.youtube.com/watch?v=8Gr1OJbidw8
Creativity Online: See London from the view of a ‘bra cam’ in Nestle breast cancer awareness campaign
Nestle’s Fitness brand cereal is kicking off a new effort this month to remind women to check their breasts for signs of cancer. Agency McCann Paris placed a “bra cam” in a woman’s cleavage as she walked around London in a (fairly revealing) low-cut top; in the resulting video, we see a bunch of Londoners — male, female and even babies — checking out her breasts throughout the day.
Campaign Middle East: M&C Saatchi has produced a new video designed to showcase the undiscovered side of Lebanon
Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of.
People are encouraged to capture a picture or video anywhere in Lebanon and upload it with the hashtag #LiveLoveLebanon on the campaign’s official Facebook page and other social media. By doing so, Lebanese people will be portraying a genuine and positive image of their country and revealing its hidden beauties on an international scale.
The Guardian: Twitter to target film advertising to users tweeting about related movies
Twitter is preparing a new kind of targeted advertising that has filmgoers in its sights – with tweets about films generating adverts relating to the user’s tastes.
Speaking to the Hollywood Reporter, Twitter’s global head of research Jeffrey Graham said: “Our recent research shows that Twitter is a major influence on movie choice. Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.”
