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Creativity Online: Colenso BBDO creates trippy journey into the world of vegetables in supermarket ad

An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she’s vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam.

https://www.youtube.com/watch?v=B8–HRraGck

AdAde: Drinking Diet Coke is like a party in first class

Diet Coke wants you to “get a taste of what life would be like if it tasted as good as Diet Coke” — and it turns out it’s exactly like an A-list party in the first-class cabin.

The Guardian: Google hits back at News Corp’s claims that it is a platform for piracy

Google has hit back at the claim by Rupert Murdoch’s News Corp that it is a platform for piracy, arguing that it does more than “almost any other company” to fight illegal online activity.

The online search company responded to News Corp’s open letter to the European competition commissioner Joaquín Almunia last week in a post titled “Dear Rupert” on its Google Europe blog on Thursday.

Campaign: JW Marriott kicks off ad pitch with appointed agency to create a global campaign

Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.

The New York-based intermediary Joanne Davis is running the pitch and contacted shops with a brief earlier this month. Agencies were asked to answer initial questions by the middle of last week.

Sources said the winning shop would develop a campaign to promote JW Marriott, which operates more than 50 hotels globally, including 22 in the US and Grosvenor House on London’s Park Lane.

The review does not affect WPP’s MEC, which has overseen media for all of Marriott International’s brands since it beat ZenithOptimedia to the business in 2011.

 

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