Tourism Queensland’s Best Job wins again – this time at the AMI Awards
Tourism Queensland’s Best Job In The World campaign clocked up yet another major award last night, this time top prize at the Australian Marketing Institute Awards for Marketing Excellence.
The project was created by Brisbane-based Sapient Nitro (previosuly known as Cummins Nitro). As well as winning in individual categories, it was named Marketing Program of the Year at the ceremony in Sydney.
Mark Crowe, CEO of the AMI, said: “The Best Job campaign now ranks as one of the great all time marketing programs. Tourism Queensland are worthy winners because on top of such an innovative campaign, with tangible outcomes, they were prepared to take a slightly longer view of reaching their goals.”
At the weekend, the campaign picked up the top prize in the Caxtons Awards for newspaper ads
Winners:
Brand Extension
- VEGEMITE / Kraft and Multicultural Marketing and Management
Brand Revitalisation
- Bulla Fruit’n Yogurt / Bulla Dairy Foods
Consumer Insight
- These feet were made for itching… / Canesten Topical, Bayer Healthcare/Bayer Healthcare and The Leading Edge
Corporate Social Responsibility
- Indigenous ATM Art Initiative National / National Australia Bank
Education
- The ‘Maybe’ campaign / Murdoch University
Experiential and Brand Experiences
- Experiencing Ernst & Young on Facebook / Ernst & Young
Incentive Marketing
- HUGE campaign / Aviva Australia
Internal Marketing
- Employer of Choice / Hazell Bros
Loyalty Programs
- Velocity ‘Galactic’ Campaign / Virgin Blue & Velocity Rewards
Marketing Communications (Business to Business)
- Autodesk Solution Day 2009 – Be Drawn into a new world of Design Innovation / Autodesk Australia Pty
Marketing Communications (Business to Consumer)
- Best Job in the World Campaign / Tourism Queensland
Multimedia and Interactive
- Best Job in the World Campaign /Tourism Queensland
New Brand
- Tonic Bar Tasmania / Country Club Tasmania
New Product/Service Launch
- Natural Grain Cage Free / BCM Partnership Sunny Queen Farms
Relationship Marketing
- Frozen Funds / Aviva Australia
Social Marketing
- Low Level Speeding 08/09 South / Motor Accident Commission SA
Sponsorship
- Colonial First State Sports Performer Awards / Colonial First State
The AMI’s Sir Charles McGrath Award was presented to Tony Palmer, chief marketing officer of Kimberley-Clark, USA. John Thompson, senior manager of mrketing at Victoria’s Transport Accident Commission, was awarded the Certified Practising Marketer of the Year.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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