Opinion | Features
- Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. The ABC and its managing director Mark Scott are caught in a perfect storm.
- With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can you make sure genuine reviewers get cut-through in search. As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply. We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
- It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.” To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
- As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
- Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy. You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
- Dear Chris, Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
- For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last. The thing about failure is that people don’t usually like talking about it. Indeed, I’m feeling somewhat rueful writing this. But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
- With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore. When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
- With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers. Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
- What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm. When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
- In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris, I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
- The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
- Sputnik’s Eaon Pritchard says the lack of branding in the 2013 John Lewis Christmas campaign, is best viewed as an exception rather than a rule. It's worth from time to time to have a quick refresh on the fundamental purpose of branding.
Jim Telfer ‘Everest’ speech parody video urges Brits and Irish to visit Australia for Lions tour
A parody of a famous speech by former British Lions rugby coach Jim Telfer has appeared on YouTube.
The mock video of Telfer’s expletive-heavy ‘Everest’ rallying cry from the 1997 South Africa tour launches four months before the British and Iris Lions’ tour of Australia in June.
The three-minute video, which is hosted on Tourism Australia’s YouTube channel and carries TA and Qantas branding, aims to encourage Irish and British men to travel to Australia to support their team – by convincing their wives to let them go.
“Will you be on that Qantas plane?” asks Telfer himself, who appears in the video alongside rugby fans who take the place of Lions forwards. “Will you swap Swansea for Sydney? Will you swap Bristol for Bristol, Melrose for Melbourne? Isn’t five weeks of tropical bliss worth one night in the dog house?”
The original speech, seen in this video, Telfer made before the start of the first test.
- Memo to PR industry: do not post live animals to journalists
- The Australian takes on the ‘dazzle’ of Twitter
- 2DayFM’s leaving gift to Kyle and Jackie O: abusive outtake audio
- Kyle and Jackie O’s social takeover
- How to “triple play” a news story
- How do I get my crush to like me?
- Kyle Sandilands to 2Day FM – so long and thanks for all the money
- So long, Kyle – and thanks for all the traffic
- Shooster on Major shake-up for Brisbane radio as 4BC announces new presenters in key time slots
- Ag on News.com.au editor Luke McIlveen to defect to the Mail Online
- David Urmann on How do I get my crush to like me?
- Colleen Mclean on Major shake-up for Brisbane radio as 4BC announces new presenters in key time slots
- Alex Hayes on Former Optus marketer Michael Smith given global advertising remit with SingTel
- WildWest indeed on The failure of the Encore weekly tablet app (and what we’ve learned from it)
- Mike on Former Optus marketer Michael Smith given global advertising remit with SingTel
- Cath O' Pillar on Memo to PR industry: do not post live animals to journalists
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- Sydney Film Festival announces 2014 dates
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