Comments on: EXCLUSIVE Tourism Queensland admits: The Reef video was a fake that took in AAP

By: GOODLINX: Four mildly engaging links that will keep you vaguely amused for a couple of minutes at mUmBRELLA

Thu, 05 Feb 2009 00:42:14 +0000

[...] And here’s a late entry for the reef job competition. We fear it may be another fake: [...]

By: GUEST POSTING: The social media tribes go to war at mUmBRELLA

GUEST POSTING: The social media tribes go to war at mUmBRELLA — Sun, 01 Feb 2009 23:00:48 +0000

[...] recent debate about the Tourism Queensland and Witchery videos has appeared to have created two distinct online ‘tribes’. [...]

By: Oh Dear: Leading the way in clumsy social media marketing?

Oh Dear: Leading the way in clumsy social media marketing? — Tue, 27 Jan 2009 10:58:52 +0000

[...] sooner had I submitted this wisdom, when mUmBRELLA broke the news that Tourism Queensland had faked the Girl with the Tattoo Youtube video. Well, [...]

By: Mumbrella takes the lead in media & reporting online | Media Hunter

Mumbrella takes the lead in media & reporting online | Media Hunter — Thu, 22 Jan 2009 03:33:03 +0000

[...] controversies such as the Qld Tourism campaign and Naked’s viral coat have received great coverage and [...]

By: How the blogosphere views Naked’s fake video episode - and YouTube viewers start posting their responses « mUmBRELLA

Wed, 21 Jan 2009 11:44:33 +0000

[...] week came the girl getting a tattoo to win the reef job who actually worked for Cummins Nitro. This week, it was Naked Communications’ turn after [...]

By: Journalists Conned by Advertisers - The Content Makers

Journalists Conned by Advertisers - The Content Makers — Wed, 21 Jan 2009 02:29:03 +0000

[...] days ago Burrows broke another story about ads getting reported as news, when AAP was fooled by a video of a girl getting a tattoo in [...]

By: Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress « mUmBRELLA

Wed, 21 Jan 2009 00:33:23 +0000

[...] The furore follows a similar row after early videos for Tourism Queensland’s best job in the world promotion- includign a girl apparently getting a tattoo in order to win, were revealed to be fake. [...]

By: Ooops! Tourism Qld faking it loses friends and credibility | Digital Tip

Ooops! Tourism Qld faking it loses friends and credibility | Digital Tip — Tue, 20 Jan 2009 12:05:14 +0000

[...] went as far as getting a Barrier Reef tattoo in an effort to secure the job. Only thanks to detective work done by mUmbrella, the tattoo sporting applicant was found out to be a CumminsNitro employee. Oops! What a debacle. [...]

By: New Year brings social media hoaxes «

New Year brings social media hoaxes « — Tue, 20 Jan 2009 09:00:47 +0000

[...] on tattooed Tourism and bitter fallout have a look at Tim Burrowes stories at mUmBRELLA here and [...]

By: Naked accused of “screwing” the industry over girl-with-the-jacket fake « mUmBRELLA

Tue, 20 Jan 2009 07:01:23 +0000

[...] The timing of the stunt was also unfortunate, virtually coinciding with a growing backlash against brands that use deceptive conduct, following Tourism Queensland’s video of a girl apparently getting a tattoo in order to win a holiday was shown to be faked. [...]

By: EXCLUSIVE: “Tegan” tells her side of the fake reef video furore and blames the “lazy” journalists « mUmBRELLA

Mon, 19 Jan 2009 09:05:36 +0000

[...] a comment » The woman at the centre of the Tourism Queensland fake video furore says she was told to act like a would-be Big Brother [...]

By: Meet the OTHER agency who had the Best Job In The World idea « mUmBRELLA

Meet the OTHER agency who had the Best Job In The World idea « mUmBRELLA — Mon, 19 Jan 2009 04:51:08 +0000

[...] Reef online campaign has not been without controversy. As Mumbrella revealed on Friday, some of the first videos entered were fake, featuring members of staff from the [...]

By: mumbrella

mumbrella — Sun, 18 Jan 2009 08:59:15 +0000

Thanks, Media Mook.

I haven’t read Nick Davies’ book, but did hear him interviewed, and the content of that was depressing enough.

Today of course we’ve got the girl-with-the-jacket (http://tinyurl.com/7uhdy4), which I’m certain is a hoax too.

It’s actually getting a bit predictable.

Cheers,

Tim

By: MediaMook

MediaMook — Sun, 18 Jan 2009 08:49:11 +0000

Fantastic pick up, Tim. Well done.

Just finished reading the excellent (although slightly depressing) FLAT EARTH NEWS by Guardian journalist NICK DAVIES. This Tourism Qld viral marketing trick is what Davies calls ‘a little Hucker’. There’s loads of ‘little Huckers’ out there.

Here in Australia, if a story appears on the AAP wires the media lap it up, ‘copy and paste’ style. And nobody bothers to check any of it before it gets reported, due to the time constraints and budget cuts affecting modern media.

http://www.pressgazette.co.uk/.....tioncode=1

By: Ange Recchia

Ange Recchia — Fri, 16 Jan 2009 13:26:46 +0000

Hi Tim, this is my first visit here. I recently caught up with all the buzz for “The Best Job in the World” and found your article.

It never ceases to amaze me… the types of stunts advertising agencies will get up to. I wonder if some “creative” applicants will outdo the tattooing?

Have subscribed to your feed to keep up with it.

Cheers,
Ange