Toyota celebrates middle aged bad behaviour in Camry ad

Toyota continues to celebrate middle age with its latest ad promoting the special edition Camry RZ suggesting it will “bring out the bad in dad”.

The spot, created by Saatchi & Saatchi, sees dad teasing his son by locking the doors each time he tries to get into the car and and turn up the volume to ignore his mother-in-law.

It follows on from the car brand celebrating middle age in its ‘hip to be square’ campaign, launched in August last year, for the Camry Hybrid.

The ad is also another to draw on music nostalgia with the spot featuring the 1982 hit Bad to the Bone” is a song by George Thorogood and the Destroyers. Optus has been drawing on tracks from the 70s and 80s in its Josh Thomas fronted campaign.

Kia is another car brand to embrace the trend of celebrating middle age which sees mum and dad characters daggily enjoying the music of their youth.


  1. Big daddy
    8 Jul 14
    1:49 pm

  2. Good work, Saatchis.

    We’ll played.

  3. JJ
    8 Jul 14
    6:25 pm

  4. These ads are great. What a deadpan.

    Now doesn’t it remind you of Panda?

  5. Evan
    9 Jul 14
    12:12 pm

  6. Yup, love this ad. I also like the one with Salt n Pepper. Couldn’t tell you the car brand though.

  7. Mary-Lou
    31 Jul 14
    10:15 pm

  8. I, on the other hand am deeply offended by the sexist ageist attitude of this ad, shame on you saatchi and saatchi I’m sick to death of seeing older woman portrayed as painful pariahs that drag the fun of any situaltion. Give us a break, this is tedious and will not encourage thinking women of any age to buy a Toyota, but then again maybe they are not your target group just your focus of ridicule.