Toyota celebrates its ties with rural Australia with ‘This is Landcruiser country’ campaign

"Just another day in paradise"

Toyota has launched a new ad campaign for its Land Cruiser brand, created by Saatchi & Saatchi Sydney.

The campaign, titled ‘This is Landcruiser Country’, celebrates the four-wheel drive brand’s long associations with rural Australia and how it has become part of people’s lives in remote parts of the country.

Mike Breen, manager of PR at Toyota Australia, told Mumbrella in a statement: “Over the 60 years in Australia Landcruiser has become an integral part of rural community life. Landcruiser has helped rural communities take on life in the demanding outback with confidence. Landcruiser country is more than just the car or the land but more importantly its people. This television commercial celebrates these heroes and the love they have of the land.”

Credits:

  • Agency: Saatchi & Saatchi Sydney
  • ECD: Damon Stapleton

Comments


  1. Tony Healy
    19 Aug 12
    3:36 pm

  2. Loved the “You get to work with your mates” line, with flies all over the guy’s back.

    Loved the ad, in fact. Good work Saatchi (no connection.)