Toyota promotes ‘Toyotathon’ sales event with campaign featuring cricketer Glenn McGrath

Toyota is promoting its annual ‘Toyotathon’ sales event with a campaign featuring dealership concierge Zoe and former Australian cricket player Glenn McGrath.

Created by OddfellowsDentsu, the campaign features three commercials all of which see Zoe and McGrath talking to different customers about the ‘Toyotathon’.

The campaign sees McGrath introduce Toyota’s finance package Toyota Access.

https://www.youtube.com/watch?v=So-250HBpTE

Complementing the main commercial are two model/price spots for the Camry and HiLux.

https://www.youtube.com/watch?v=Hif3WiyucHc

https://www.youtube.com/watch?v=e2kA6BNT3Og

Credits:

• Toyota Motor Corporation Australia
• Client leads: James Curtis, Matt Morrison
• OddfellowsDentsu:
• GAD: Migual Garcia
• Creatives: Wayne Maloney, Mark Sheridan
• Producer: Carolyn Thomas
• Production: Rotor Studios

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Campaign car creative Glenn McGrath OddfellowsDentsu sale Toyota Zoe

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Comments: 1

Mike 7 Aug 14

Oh dear.
Do they think it’s 1960?
In fact that’s not fair to 1960.
And they publicise these ads?

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