Comments on: Toyota ‘she can take a good pounding’ video accused of sexism and having incest overtones

By: john

john — Tue, 05 Jan 2010 03:34:27 +0000

Saatchis and Toyota you should be ashamed! Sexiest, old and stuffy men that run both companies. Steve Bak you should be fired for this

By: Erm... guys...

Erm... guys... — Wed, 30 Dec 2009 04:58:03 +0000

Judging by the quality of the work – you had to give it to the first one.

The last one was shocking.

By: Crowdsourcing is Great — Except When it’s Fail | Free Business Pages on SMEpages.com

Mon, 21 Dec 2009 18:32:25 +0000

[...] Saatchi’s crowdsourced entry, by Play TV, as the winner. Then their troubles began. The winning video, now infamous as the “she can take a good pounding” clip, was widely slammed by the [...]

By: Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA

Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA — Mon, 21 Dec 2009 00:11:50 +0000

[...] Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space. Read more » [...]

By: Ridsy

Ridsy — Fri, 18 Dec 2009 03:56:16 +0000

Shes Hot – I would definately take her for a ride

By: Bluey66

Bluey66 — Thu, 17 Dec 2009 22:54:58 +0000

People need to take a chill pill in this over the top politically correct world we live in……… Doesnt anyone have a sense of humour anymore……get over it !

By: Mark

Mark — Thu, 17 Dec 2009 12:39:12 +0000

Maybe next time Toyota should take a look at how Fiat incorporates a little sex into it’s marketing.

Time to get your own car
http://www.youtube.com/watch?v=aQDitt-jG1Q

By: Bcadgroup’s Weblog » Blog Archive » Social Media Savvy – A Reason to Hire a Partner With Hands On Experience

Thu, 17 Dec 2009 03:23:07 +0000

[...] Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space. [...]

By: Simon T Small

Simon T Small — Thu, 17 Dec 2009 02:09:41 +0000

Oh, and if they were genuine about social media they’d be getting involved in all the discussions.

By: Simon T Small

Simon T Small — Thu, 17 Dec 2009 02:08:29 +0000

Larry,

Great question, Toyota have also been growing their Facebook fan base with very intensive advertising, yet at the same time they’ve got a Facebook app ‘Toyota Promise Forest’ that STILLLLL doesn’t work (4/5 months since I first found it)

More background on Toyota’s strange social media strategy here:
http://from.simontsmall.com/in.....ial-media/

Here’s the Facebook app that’s clearly half built:
http://www.facebook.com/toyota.....038;ref=nf

All very disjointed in my opinion.

By: Larry

Larry — Thu, 17 Dec 2009 01:20:20 +0000

this is the most discussed $75k marketing investment ever

most if not all of these experiments have been shockers … so much so you have to wonder what role Toyota have played in it all …

shit in, shit out?

By: anothermous

anothermous — Thu, 17 Dec 2009 01:12:01 +0000

I guess it is easy to take a potshot at an obvious douche like Misha.. but let’s not forget bad clients spawn bad advertising whether social media, ATL, digital or DM .. so a special shout out must go to, Todd Connolly, Toyota Australia’s manager of direct marketing and social media. Take a big bow buddy …. you rock!!!

By: Anonymous

Anonymous — Wed, 16 Dec 2009 23:18:24 +0000

126
It won’t be winning any prizes Karl.

By: Karl Roche

Karl Roche — Wed, 16 Dec 2009 17:23:33 +0000

Poor 1970′s rip-off.

The biggest fail here is using an agency and calling it user generated – the content itself can be taken by stupid people to be offensive, but don’t we all know it’s an ad trying to be funny and win a prize?

Yes, it could be seen as a bit sexist, but have you ever been to a motor show?

Mostly it is a bit crap and naff. If you want to do innuendo, do it properly.

S&S should have pleaded “learning experience” and looked to partner with someone else in future. Take the hit, hold your hands up, and talk about it. People will respect you more.

By: actiongirl

actiongirl — Wed, 16 Dec 2009 04:05:48 +0000

Dear Corporate Marketeers, if you are going to play in the social media circle… remember this is social media…. it is emotional. Liken it to being in “a group” at school- ie. in a circle of “friends” – one week you’re “popular” and next week you’re not. Forget about trying to be social big companies and spend a decent amount to achieve results in traditional media…… or give it a proper go and make something brilliant like the Evian Babies – then you can deemed worthy of viral! We’re fickle out here in social cirlces…. because we’re allowed to be. If you’re not cool, stay at home.