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Toyota unveil new content for online campaign promoting Toyota Certified Used Vehicles

Toyota is continuing with its ‘Perils of the Private Sale’ online campaign which promotes Toyota Certified Used Vehicles (TCUV), unveiling three new videos on top of “extra interactivity” on the existing content.

The campaign, which launched in October last year and was created by Oddfellows Dentsu, features characters from the initial campaign run, Gran and Allan and sees them attempt to sell their used car privately but with no luck.

The new content sees the duo set off to learn the tricks of the trade from Toyota sales people, but the odd pairing end up purchasing a Toyota Certified Used Vehicle.

Toyota Australia corporate manager for retail development Barry Money said: “We were overwhelmed by the success of our initial Youtube video for TCUV, and were keen to continue the story. Our sales of TCUVs have increased dramatically since the first video was launched, and we want to keep the momentum going, with these new videos.

“The main characters seem to have struck a chord with the viewer, so we thought it was important to continue to follow their journey and create a video series to promote our Certified Used Vehicle offering.”

Parts two and three of the videos have been expanded with the viewer able to select activities for Allan to complete before selling his car.

Credits:

  • Client: Toyota Australia: Barry Money, Brett Nicholson, Ben Khalifeh
  • Creative Agency: Oddfellows Dentsu
  • Creatives: Wayne Maloney, Mark Sheridan & Lauren Bedford
  • Account Service: Steve Brann & May Lim
  • Agency Producers: Carolyn Thomas & Amy Watson
  • Production House: Rotor Studios
  • Media: TMS
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