Comments on: Toyota Yaris social media pitch – the final metrics

By: Toyota culls Saatchi & Saatchi from social media pitch - mUmBRELLA

Toyota culls Saatchi & Saatchi from social media pitch - mUmBRELLA — Wed, 23 Dec 2009 03:57:15 +0000

[...] went up against Iris, One Green Bean, Hothouse and a joint effort from Oddfellows and The Population – though the latter has now closed and its staff have moved into fellow Photon agency [...]

By: Online Small Business » Crowdsourcing is Great — Except When It Fails

Online Small Business » Crowdsourcing is Great — Except When It Fails — Mon, 21 Dec 2009 23:00:38 +0000

[...] much to choose between. Each agency then posted its clip online and tried to drum up the biggest social-media following for it. Toyota marketing heads reviewed the results and picked Saatchi’s crowdsourced entry, [...]

By: Online Small Business » Crowdsourcing is Great — Except When it’s Fail

Mon, 21 Dec 2009 19:00:46 +0000

By: Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA

Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA — Mon, 21 Dec 2009 03:32:02 +0000

[...] run by Saatchi & Saatchi, as part of its submission for the Yaris social media pitch. It was one of five agency campaigns all vying to win the social media account for [...]

By: Bcadgroup’s Weblog » Blog Archive » Social Media Savvy – A Reason to Hire a Partner With Hands On Experience

Thu, 17 Dec 2009 03:32:17 +0000

[...] Toyota, I still think that running a live social media pitch with the five competing campaigns was a good thing. Even without this week’s events, it will have learned a lot. And by doing it in [...]

By: How Saatchi & Saatchi’s Toyota social media disaster unfolded - mUmBRELLA

Tue, 15 Dec 2009 22:15:13 +0000

By: Toyota withdraws award for ’sexist’ Yaris ad and launches internal review - mUmBRELLA

Tue, 15 Dec 2009 06:08:10 +0000

[...] which was the ad agency’s entry into Toyota’s live social media pitch. It is one of five social media campaigns being run for the Toyota [...]

By: Why The Population deserves to win the Toyota Yaris social media pitch - mUmBRELLA

Thu, 03 Dec 2009 23:42:11 +0000

[...] budgets, pitch tricks and whether or not advertising can co-exist peacefully with social media. The Toyota Yaris pitch it has been valuable conversation, sometimes it has been bordering on litigious, but the discourse [...]

By: Kalena

Kalena — Thu, 03 Dec 2009 04:02:55 +0000

Go WOLFY!

By: Charles

Charles — Thu, 03 Dec 2009 01:41:12 +0000

Wolfy offering people lifts in Sydney reminds me of the MINI Pick-Up campaign, loved the execution. http://bit.ly/8vscb5

By: Ross

Ross — Thu, 03 Dec 2009 00:23:00 +0000

Surprised how low the reach and engagement figures are for them all (ignoring Blunty’s existing following).

Going to avoid critiquing each agencies valiant efforts as the above comments tend to sum up my own thoughts.

Instead, I’ll offer a link to a VW campaign that I felt did a great job of building awareness, engagement and community.

VW Hand On Challenge – http://bit.ly/5TGQ58

By: Scott Pettet

Scott Pettet — Wed, 02 Dec 2009 23:37:53 +0000

Can we please get real and call the $15k a pitch fee and NOT a ‘budget’. If the winning agency were bench-marked on this sort of budgeting, they would not make a cent!

By: Batty Face

Batty Face — Wed, 02 Dec 2009 23:26:08 +0000

OGB effort wasn’t all that – def not in the bag. Felt like a Hollywood movie that’s had different writers thrown at it at different stages, trying to save the day. I live in Sydney and am in the Yaris target market, but without a shadow of a doubt, unless it was for the ad industry coverage I see when at work, the whole Wolfie thing – and most of the other agencies’ work – would have passed me by entirely.

Again, from that perspective, the only two that registered on my radar were the Blunty clip (maybe the Yaris they’re giving away is second-hand and less than $15k?!) and the Oddfellows / Population campaign via facebook ads.

As for Saatchi & Saatchi. Very generous of the marketer to let them (a rostered agency) run with that idea… personally I felt it was the weakest of the bunch.

By: Sarah C

Sarah C — Wed, 02 Dec 2009 09:50:26 +0000

I think OGB’s got it in the bag. Nice mix of experiencial and social media, interesting theming and storytelling that works well in an online and offline PR context. Plus, I saw it quite a bit across the web right through the campaign period. Good work guys! Go Wolfy!

By: OtherAndrew

OtherAndrew — Wed, 02 Dec 2009 06:31:27 +0000

I agree Reevesy, says less about the campaign itself and more about the giveaway. Remove the giveaway and who cares about another Legoman stopmotion vid on Youtube??

The main problem for me is that, having just got back from a month overseas and being out of the industry loop a little, I saw two of the vids (with my consumer hat on) and wondered why the heck Toyota had two completely separate campaigns running at the same time. From a consumer perspective, that’s just confusing!

By the way, I literally laughed out loud at the One Green Bean submission of their own vid to Saatchi & Saatchi’s comp. Hilarious.