Comments on: Toyota’s sexist ad disaster spreads to the US

By: reebok-easytone-shoes-dishonest-advertising | GlobalShift

reebok-easytone-shoes-dishonest-advertising | GlobalShift — Sun, 27 Dec 2009 20:41:00 +0000

[...] industry that thinks the hidden meaning of double entendres will be lost on viewers (see: Toyota). While sexism in TV and print advertisement is nothing new, one can’t help but wonder [...]

By: Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA

Marketing disasters: Westpac’s monkey business tops 2009 list - mUmBRELLA — Mon, 21 Dec 2009 03:34:04 +0000

[...] It attracted so much commentary it even hit the headlines in the US and UK. [...]

By: John Winter

John Winter — Thu, 17 Dec 2009 03:37:05 +0000

Advertising companies (sorry ‘agencies’ bullsh$t)
clearly, once again, and again, do NOT understand how to USE social media. Its another sales channel, not a great advertising medium for these types of campaigns.
anyway…who approved this?
And now when i walk down the street and see a Yaris, driven by a chick…i think naughty thoughts. hee hee.

By: Old

Old — Wed, 16 Dec 2009 09:06:34 +0000

Yawn.

By: Brad

Brad — Tue, 15 Dec 2009 15:46:17 +0000

So people are going to boycott toyotas over this storm in a tea cup….. yeah.. like THAT is gonna happen…. do people really sway away from products because of something that will be forgotten by the next scandal only days away??? i still use gillette products regardless of tigers impending divorce….coz i buy products… not advertising….

By: Anonymous

Anonymous — Tue, 15 Dec 2009 10:28:09 +0000

I would have thought in 2009, people would understand what the word ‘sexist’ means.

By: Nat

Nat — Tue, 15 Dec 2009 09:45:47 +0000

I just love the wanker comments by tbone and anonymous. I would have thought in 2009, advertising and corporate idiots can sell cars without usually typically boorish and unimaginative sexist advertising. Guess what men – everytime you use this to try and sell anything, there is a whole movement of women deliberately spreading the word to boycott your products.

By: Sean

Sean — Tue, 15 Dec 2009 07:50:56 +0000

McDonald is obviously aware of the taboo he is breaking, like a child finding out that saying something rude will get attention. Yet he stops short of the sort of conduct that would have him arrested. What’s stopping him from going all the way (pardon the pun)? Cowardice, I suspect; the core of such bullying behaviour. To win an award for being cleaver, when all he did was be, at best insensitive, at worst mean-hearted, is a bad joke poorly told. Having said that, I don’t mind double entendra if it is cleaver. In fact, my wife said just yesterday that she likes a good double entendra, so for Christmas I’m gonna give her one.

By: The most complained about Ads of 2009 « Digital (Flotsam &) Jetsam

The most complained about Ads of 2009 « Digital (Flotsam &) Jetsam — Tue, 15 Dec 2009 06:17:37 +0000

[...] is especially appropriate in a week in which Toyota is feeling the heat of an international PR disaster following the fake online ad that has been vilified for it’s ’sexist’ [...]

By: tbone

tbone — Tue, 15 Dec 2009 02:59:03 +0000

yes its not a great ad – kinda lame – but who cares?

entering a world of branded content we do not want to scare brands away from doing anything not strictly PC.

backlash should be against the content being lame – not sexist.

By: The man behind the mask

The man behind the mask — Tue, 15 Dec 2009 02:47:52 +0000

They should have approved my campaign script:

In a sunny day in Sydney….
A man was walking in the street when he heard a voice. “Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you.” The man stopped and a big brick fell right in front of him. The man was astonished.
He went on, and after awhile he was going to cross the road. Once again the voice shouted: “Stop! Stand still! If you take one more step a car will run over you and you will die.” The man did as he was instructed, just as a Toyota came careening around the corner, barely missing him.
“Where are you?” the man asked. “Who are you?”
“I am your guardian angel,” the voice answered.
“Oh yeah?” the man asked. “And where the hell were you when I got married?”

By: Evan@Mozo

Evan@Mozo — Tue, 15 Dec 2009 02:02:10 +0000

First Westpac, now this. It’s clear that big companies just don’t GET social media!

By: Darren Paterson

Darren Paterson — Tue, 15 Dec 2009 01:58:36 +0000

@anonymous. Who let you out of your cot?

By: Anonymous

Anonymous — Tue, 15 Dec 2009 01:30:42 +0000

Who let Maureen out of the kitchen?

By: Westpac banana smoothie spoof videos come in thick and fast - mUmBRELLA

Westpac banana smoothie spoof videos come in thick and fast - mUmBRELLA — Tue, 15 Dec 2009 01:19:02 +0000

[...] soon we will see new versions of the Toyota Yaris Clean Getaways video will has managed to cause a bit of a media storm across the [...]