Transport NSW expands online campaign ‘Get Your Hands Off It’ in lead-up to Christmas
Transport NSW’s musical online campaign ‘Get Your Hands Off It’, which promotes not using mobile devices while driving, has been expanded to air on TV, radio and cinema.
The campaign features a man singing about the various excuses drivers use when using mobile devices around the wheel.
NSW Roads Minister Duncan Gay said in a statement: “It’s timely that the campaign is expanded in time for the busy holiday season. We don’t want anyone thinking that a quick text behind the wheel or holding a mobile phone while driving is worth the risk of never making it home to your family.”
It’s been drawn from a longer online video campaign which launched on YouTube in June.
“We managed to get fantastic reach with our online campaign launched in June, especially among younger drivers, by placing a safety message on YouTube, where it’s attracted more than 600,000 views on YouTube,” Gay said.
“It also garnered international interest with VINCI Autoroutes French Foundation for Responsible Driving hosting the clip on its website.”
NSW Police traffic and highway patrol commander, assistant commissioner John Hartley said in a statement: “In the first four weeks after the campaign was launched on YouTube, the daily number of mobile phone offences dropped by around 20 per cent state wide, when compared to the four-week period before the campaign began.”
Credits:
- Mediacom
- Infinity Squared
- Ogilvy
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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