Transport for NSW highlight motorcycle safety issues in new campaign
Transport for NSW is highlighting issues on the road which put motorcyclists at risk in a new campaign aimed at educating motorcyclist and other motorists on how to manage them.
Launched yesterday through George Patterson Y&R Sydney the campaign sees a motorcyclist riding down a road before approaching a curve when it presents different options of what could happen by seeing the rider split into four versions of himself to represent the various dangers. The campaign calls on other road users to look out for motorcyclists, reminding other drivers to always look twice for them.
https://www.youtube.com/watch?v=BND46LsUyWI
Minister for roads and freight Duncan Gay, who launched the new motorcycle education campaign ‘Ride to Live’ at an activation outside Sydney’s Customs House today said: “Our motorcycle community is growing at a rapid rate but unfortunately motorcycle fatalities are also on the rise.
“We know over the past ten years, we have significantly reduced the overall number of fatalities on NSW roads by more than 35 per cent but motorcyclist fatalities increased by 22 per cent.
“That’s why the NSW Government is committed to doing all we can to improve rider safety. We’ve done a lot in this space over the last few months. In July, we introduced lane filtering, which we know can be safe if done properly. We’ve also made the most of new technology and have been installing satellite phones along Putty Road, which is prone to serious crashes so help can be called in an emergency.
“We believe this multi-faceted state wide campaign, which is supported by the Motor Accidents Authority of NSW is the next important step in the right direction.
The TV campaign is supported with a website, which provides information for motorcyclists including safety tips to hazard tests. The campaign is also running on radio and the backs of buses.
Manager NSW Motorcycle Alliance Dave Cooke said: “This campaign gets to the heart of what keeps us safe as motorcyclists – and that’s making good decisions. Good riders constantly assess risk – we are not risk takers – we are risk managers. Great motorcyclists make great decisions and that’s the message of the campaign.”
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Any motorcyclist that rides like that is an idiot. It’s about self preservation – control what you can control.
It would be better to show incidents outside the control of the motorcyclist and thereby how to proceed with caution.
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At least this is better than the Vic govt ones that show cars and bikes colliding – and puts ALL the responsibility for road safety on the rider.
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it is good but bike riders often know the many risks involved. always a good reminder but I’d like to see this reversed for car drivers highlighting the reults of decisions that could impact bike riders. Cutting corners in bends, and changing lanes without doing head checks. or pulling out into traffic without a clear view etc. There are so many distracted and incompetent car drivers out there that do not know how to drive with an awareness of others especially riders on the roads. Commute to work daily on a bike and you’ll see just how bad it actually is.
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Unfortunately many of my fellow motorcyclists are not immune from a lack of cerebal capacity too Ryan, hence this campaign. it is only part of the story – the fact is that many car drivers often have tunnel vision and are looking for cars (there is research to validate this) and therefore don’t see motorcycles despite them being visible.
I see the most appalling behaviour here in Canberra (where the driving standard is low anyway) with complete disrespect for motorcyclists rights to be on the road. What I would like to see is more in your face advertising showing what car drivers lack of concentration and ignorance can do to a motorcyclist. A dented panel on a car is easy to replace, but a similar nudge to a motorcyclist can be fatal.
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Beero… and what you are saying is that car drivers need to take responsibility for their actions.
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I was a motorcyclist for many years, I also raced motorcycles as a hobby. I have not ridden for a long time, but my son is a motorcyclist and one of the most skillful riders I have ever seen.
It is the habit of motorcyclists to complain bitterly about motorists, as it is for motorists to curse motorcyclists’
There is truth on both sides, but the facts are that bikes are not highly visible head on or tail on, tend to get lost entirely in blind spots, and that most bikers use the power facility of rapid acceleration and speed, and the narrow profile to slip between lanes. These linked with their tendency to dress head to toes in black often mounted upon a black machine, does not help the situation.
The vulnerability of the rider is part of the thrill of riding and the spirit of freedom afforded by motorcycles. Acceleration and high speed cornering is also a factor.
Like all risk taking, there is a substantial price should things go wrong.
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