Transport NSW launch second ‘Opal Man’ video
Transport NSW has rolled out a second ad promoting its Opal electronic ticketing system which sees two men able to travel “anywhere” because they’re with Opal.
https://www.youtube.com/watch?v=xotEfzTuPqE
The ad follows on from the campaign’s first ad, created by JWT, which saw a woman fall in love with Opal.
Both ads feature ‘Opal Man’ who has been visiting train stations as part of Transport NSW’s push of the system as it is set to retire some paper ticket types from September 1.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Oh pal, just when you thought it couldn’t get worse.
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And still I am yet to see an opal ad on my smart phone. In fact Mumbrella has brought my attention to this whole Opal affair.
I am currently on a bus and 70% of the passengers are glued to their phones…
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