Tribal DDB creates bandanna art app ‘world first’ for cancer charity
Digital marketing agency Tribal DDB Melbourne has today launched an iPhone and iPad app for cancer charity CanTeen – which it says is a world first.
The app, called bandanna art, is a tie-in to the annual National Bandanna Day, where bandannas are sold to raise funds and awareness for young people living with cancer. Users can create their own personalised bandanna, have it printed and then delivered.
Ben Kidney, Tribal DDB Melbourne’s general manager said: “National Bandanna Day marks the point when CanTeen is most visible in the market place. We wanted to leverage this opportunity, to build interest and sell more bandannas through this highly innovative application. It’s wonderful to support CanTeen while demonstrating Tribal DDB’s passion for social creativity and technology.”
Vanessa Byrne, general manager, marketing and fundraising for CanTeen added: “The bandanna is such an integral part of who CanTeen is and means so much to the young people we support. Tribal DDB have not only captured the essence of the CanTeen brand, but have provided an exciting way for us to trial a digital component to the traditionally offline National Bandanna Day.”
The app can be purchased from the app store.
Credits:
- Creative Director – Steven Skrekovski
- Head of Art – Jonathan Yuen
- Senior Designer – Michael Beach
- Copywriter – Scot van den Driesen
- Business Management
- General Manager – Ben Kidney
- Account Director – Gina Fisher
- Producer
- Producer – Sarah Howard
- Development
- Head of Technology – Luke Torney
- Developer – Carlo Cruz
- Developer – Conrad Congrene
- Developer – Ben Lau
A brilliant idea – well done
User ID not verified.
Just a small correction – this is not the inaugural National Bandanna Day. It has been held annually since 1994. But a great story about a great idea.
User ID not verified.