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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
Triple J names new breakfast team
Triple J has promoted Tom Ballard and Alex Dyson to present its flagship breakfast programme, making them what is believed to be the youngest breakfast team in the country.
They will move from their weekend breakfast slot to take on the 6-9am weekday shift from January 11 next year.
They will replace Robbie, Marieke and the Doctor. Robbie will be moving over the the ABC’s 702, though it is not known at this stage where the other two presenters will be going.
Triple J is also yet to confirm who will replace 19-year-old Ballard and and 21-year-old Dyson on their weekend breakfast shift.
Ballard was named Best Newcomer at the Melbourne International Comedy Festival this year and he has regularly gigs at comedy venues nationally with guest spots on The 7pm Project and Good News Week.
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
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Comments
23 Nov 09
11:18 am
Kudos, Triple J!
PS. They’re not the only young team in brekky – here at SYN in Melbourne we rotate hosts every 12 weeks and always have hosts aged 12-25 (most regularly they’re aged 18-21).
23 Nov 09
11:19 am
what’s happening to Marieke???
23 Nov 09
12:07 pm
Hi Andrew,
Thanks for your interest. I spoke to Triple J and they would only confirm Robbie’s move. News of Marieke and the Doctor are yet to be revealed.
Cheers,
Camille – Mumbrella
23 Nov 09
12:10 pm
Finally… For a youth radio station they have way to many oldies on the air
23 Nov 09
12:45 pm
Good news. I was afraid they’d bring Mikey and Helen back!
23 Nov 09
1:12 pm
T&A are good fellas, but the whole young people/youth angle is a massive furphy that the J’s only really have themselves to blame for. It’s utter bollocks that only young people can have real enthusiasm for indie/collegerock/rap/whatever, or that they are more appropriate – or, certainly, talented – than older announcers; the enthusiasm of a late 20’s Zan Rowe, or the largely late 30’s or older presenters of pretty much every specialist programme on Triple J is undiminished from when each was a young presenter (mostly, in fact, on Triple R in Melbourne, which provides ace radio for serious music lovers and largely inquisitive/left -leaning ears without this ridiculous argument ever coming up). It’s an attitude, and kudos to Buck for simply admitting that his has changed.
23 Nov 09
2:42 pm
I’m still coming to terms with no Myf in the afternoon!
23 Nov 09
3:33 pm
I wont be sorry to lose Marieke and and the Doctor, they’d become far too wrapped up in their smug in-jokes.
I welcome a fresh perspective on breakfast
23 Nov 09
3:42 pm
they seem way too young for me. i’ll be tuning out.
i want older, smug, patronising hosts on a youth station.
23 Nov 09
4:35 pm
As part of the ‘youth’ market, I very much enjoy Robbie, Marieke & the Doctor. But change is welcome, and Triple J are always very good at it. Hopefully I can change my mind about Tom Ballard when he comes to breakfast because I am currently not a big fan. Farewell RM&D you’ve done well.
23 Nov 09
5:46 pm
Oh dear… Did anyone actually listen to the fortnight of breakfast that Alex and Tom presented back in Sept/Oct? Weekend trashtalk is a bit of fun, but Monday to Friday is above their comedic genious. We’re not witnessing the birth of a Chaser, Merrick and Rosso or Hamish and Andy here, just the exodus of Triple J loyalists.
Full marks to the boys, but I think that after about 15 years of listening to Triple J, I will be heading to 702 to listen to Adam Spencer instead of interview’s with parents of the hosts…
23 Nov 09
6:11 pm
@Long time listener, first time caller, maybe it’s time for you to move to 702. Seriously. JJJ is a youth network, for young people. You’re probably in your late 20s, early 30s, so maybe it’s time to move on.
Also, you don’t know where these two will end up. Maybe they’ll crash, but good on JJJ for trying.
That said, there should be a lot more of it. JJJ will remain static and part of a bygone era unless they change.
I’d like to see changes from management down. Marketing, music, programming, presenting, producing: time for a refresh.
So JJJ, just like your father Gough Whitlam, it’s time. It’s time for a change.
23 Nov 09
9:47 pm
Why people think Triple J is a youth station is beyond me. I’ve been listening to all types of for a long time and I like most of the stuff that is played. Just like the rest of the listeners.
I’ll miss Marieke and the Doctor – real wit and intelligence. I too doubt Tom and Alex’s ability to host the show 5 days a week. I hope they get a really good producer.
I’ll stick with the Js though. Regardless of the presenters the music will still be (generally) good.
24 Nov 09
7:54 am
“Triple j is for young Australians. We’re not so interested in the rest.”
That’s fair enough – I don’t mind being outside the stated demographic. BUT JJJ should also be aware that there are a significant many listeners that are officially old (i.e. over 24).
I grew up listening to the J’s, and haven’t moved on – why should I? I’ll just sit in the corner and not say much…I promise.
24 Nov 09
9:53 am
I nearly died when tom and alex took over the breakfast show for that week. I thought they were going to get fired on the spot. It was awkward and embarrassing to listen to. Robbie Marieke and the Doctor made my morning 1 hour trip to work bareable. Two immature teenage boys? I can’t stand teenage boys!, no-one can! I am reconsidering this station its already borderline commercial.
24 Nov 09
1:46 pm
STOKED!!! I was hoping Tom & Alex would get the brekky gig. Great move Triple J! I totally agree with Spunky 1972’s comment. I will not miss MH’s sarcasm … the lowest form of wit … or should that be twit.
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