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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Triple J names new breakfast team
Triple J has promoted Tom Ballard and Alex Dyson to present its flagship breakfast programme, making them what is believed to be the youngest breakfast team in the country.
They will move from their weekend breakfast slot to take on the 6-9am weekday shift from January 11 next year.
They will replace Robbie, Marieke and the Doctor. Robbie will be moving over the the ABC’s 702, though it is not known at this stage where the other two presenters will be going.
Triple J is also yet to confirm who will replace 19-year-old Ballard and and 21-year-old Dyson on their weekend breakfast shift.
Ballard was named Best Newcomer at the Melbourne International Comedy Festival this year and he has regularly gigs at comedy venues nationally with guest spots on The 7pm Project and Good News Week.
November 23rd, 2009 at 10:19 am
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Comments
23 Nov 09
11:18 am
Kudos, Triple J!
PS. They’re not the only young team in brekky – here at SYN in Melbourne we rotate hosts every 12 weeks and always have hosts aged 12-25 (most regularly they’re aged 18-21).
23 Nov 09
11:19 am
what’s happening to Marieke???
23 Nov 09
12:07 pm
Hi Andrew,
Thanks for your interest. I spoke to Triple J and they would only confirm Robbie’s move. News of Marieke and the Doctor are yet to be revealed.
Cheers,
Camille – Mumbrella
23 Nov 09
12:10 pm
Finally… For a youth radio station they have way to many oldies on the air
23 Nov 09
12:45 pm
Good news. I was afraid they’d bring Mikey and Helen back!
23 Nov 09
1:12 pm
T&A are good fellas, but the whole young people/youth angle is a massive furphy that the J’s only really have themselves to blame for. It’s utter bollocks that only young people can have real enthusiasm for indie/collegerock/rap/whatever, or that they are more appropriate – or, certainly, talented – than older announcers; the enthusiasm of a late 20’s Zan Rowe, or the largely late 30’s or older presenters of pretty much every specialist programme on Triple J is undiminished from when each was a young presenter (mostly, in fact, on Triple R in Melbourne, which provides ace radio for serious music lovers and largely inquisitive/left -leaning ears without this ridiculous argument ever coming up). It’s an attitude, and kudos to Buck for simply admitting that his has changed.
23 Nov 09
2:42 pm
I’m still coming to terms with no Myf in the afternoon!
23 Nov 09
3:33 pm
I wont be sorry to lose Marieke and and the Doctor, they’d become far too wrapped up in their smug in-jokes.
I welcome a fresh perspective on breakfast
23 Nov 09
3:42 pm
they seem way too young for me. i’ll be tuning out.
i want older, smug, patronising hosts on a youth station.
23 Nov 09
4:35 pm
As part of the ‘youth’ market, I very much enjoy Robbie, Marieke & the Doctor. But change is welcome, and Triple J are always very good at it. Hopefully I can change my mind about Tom Ballard when he comes to breakfast because I am currently not a big fan. Farewell RM&D you’ve done well.
23 Nov 09
5:46 pm
Oh dear… Did anyone actually listen to the fortnight of breakfast that Alex and Tom presented back in Sept/Oct? Weekend trashtalk is a bit of fun, but Monday to Friday is above their comedic genious. We’re not witnessing the birth of a Chaser, Merrick and Rosso or Hamish and Andy here, just the exodus of Triple J loyalists.
Full marks to the boys, but I think that after about 15 years of listening to Triple J, I will be heading to 702 to listen to Adam Spencer instead of interview’s with parents of the hosts…
23 Nov 09
6:11 pm
@Long time listener, first time caller, maybe it’s time for you to move to 702. Seriously. JJJ is a youth network, for young people. You’re probably in your late 20s, early 30s, so maybe it’s time to move on.
Also, you don’t know where these two will end up. Maybe they’ll crash, but good on JJJ for trying.
That said, there should be a lot more of it. JJJ will remain static and part of a bygone era unless they change.
I’d like to see changes from management down. Marketing, music, programming, presenting, producing: time for a refresh.
So JJJ, just like your father Gough Whitlam, it’s time. It’s time for a change.
23 Nov 09
9:47 pm
Why people think Triple J is a youth station is beyond me. I’ve been listening to all types of for a long time and I like most of the stuff that is played. Just like the rest of the listeners.
I’ll miss Marieke and the Doctor – real wit and intelligence. I too doubt Tom and Alex’s ability to host the show 5 days a week. I hope they get a really good producer.
I’ll stick with the Js though. Regardless of the presenters the music will still be (generally) good.
24 Nov 09
7:54 am
“Triple j is for young Australians. We’re not so interested in the rest.”
That’s fair enough – I don’t mind being outside the stated demographic. BUT JJJ should also be aware that there are a significant many listeners that are officially old (i.e. over 24).
I grew up listening to the J’s, and haven’t moved on – why should I? I’ll just sit in the corner and not say much…I promise.
24 Nov 09
9:53 am
I nearly died when tom and alex took over the breakfast show for that week. I thought they were going to get fired on the spot. It was awkward and embarrassing to listen to. Robbie Marieke and the Doctor made my morning 1 hour trip to work bareable. Two immature teenage boys? I can’t stand teenage boys!, no-one can! I am reconsidering this station its already borderline commercial.
24 Nov 09
1:46 pm
STOKED!!! I was hoping Tom & Alex would get the brekky gig. Great move Triple J! I totally agree with Spunky 1972’s comment. I will not miss MH’s sarcasm … the lowest form of wit … or should that be twit.
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