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Tropfest winner Matt Hardie stars in ad for HomeStart Finance

This year’s Tropfest winner, Sydney based filmmaker and actor Matt Hardie, stars in a new campaign for HomeStart Finance.

The campaign is the first from Showpony Advertising since the agency won the business following a five-way pitch earlier this year.

The ad promotes the home loan company’s  low deposit loans which the company says enables first home buyers to get into their own homes sooner than traditional lending institutions.

Parris Mesidis, Showpony creative director, said in a statement: “To bring the ‘sooner’ insight to life we wanted to show people literally ageing before our eyes as they discussed the challenges of saving for a home loan. For the concept to work we needed the ageing process to look as convincing as possible.”

Hardie’s controversial short-film Bamboozled won the best-picture award at Sydney’s short-film festival Tropfest earlier this month, but sparked claims it is homophobic.

To achieve the ageing effect, the agency partnered with Sydney-based Odd Studio.

“Having seen some of Odd Studio’s previous work our expectations were already sky high, but we were still blown away by the results. Even on a cinema screen the integrity of the prosthetics is absolutely amazing,” Mesidis said.

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