TV morning battle remains deadlocked while leadership contest draws news audiences

The neck-and-neck battle of morning television continued on Thursday with Nine’s Today beating Seven’s Sunrise by 349,000 metro viewers to 347,000, before Nine’s Mornings beat Seven’s The Morning Show by 131,000 to 130,000.

It is the third day running that just one or two thousand viewers separated the shows. Last year, Seven had a comfortable lead with both shows.

Meanwhile, coverage of yesterday’s Labour leadership dramas saw Seven News the most watched program of the night with 1.074m viewers according to preliminary overnight metro ratings from OzTAM. Nine News was second with 1.024m viewers.

ABC News 24 had one if its largest ever audiences with an average of 133,000 tuned in during the afternoon. Sky News’ Paul Murray Live special on the battle was subscription television’s top rating show of the night, with an average audience of 83,000. Sky News had five of the top ten STV shows of the day.

Meanwhile, the debut of The Checkout, which is a co-production of The Chaser’s production company Giant Dwarf, CJZ and the ABC, saw a healthy 795,000 tune in – making it the seventh most watched show of the night.

Nine’s NRL coverage of Melbourne Storm vs Canterbury Bulldogs was the strongest show in Sydney and fourth in Brisbane.

Nine narrowly won the night with a free to air share of 22 per cent to Seven’s 21.1 per cent. Next came ABC1 with 13.5 per cent followed by Ten’s 10.9 per cent.

Top 15 shows:

  1. Seven News Seven 1.074m
  2. Nine News Nine 1.024m
  3. Today Tonight Seven 0.983m
  4. Home and Away Seven 0.925m
  5. A Current Affair Nine 0.896m
  6. ABC News ABC 0.798m
  7. The Checkout ABC 0.795m
  8. Bones Seven 0.742m
  9. The Footy Show – AFL and NRL Nine 0.721m
  10. 7:30 ABC 0.710m
  11. Kangaroo Dundee ABC 0.651m
  12. Bones – Episode 2 Seven 0.588m
  13. Hot Seat Nine 0.580m
  14. Ten News Ten 0.534m
  15. NRL: Thursday Night Football Nine 0.532m

Network share:

  • Nine: 22.0%
  • Seven: 21.1%
  • ABC1: 13.5%
  • Ten: 10.9%
  • SBS1: 5.0%
  • GO!: 5.0%
  • 7TWO: 4.1%
  • ABC2: 3.3%
  • 7mate: 3.3%
  • Eleven: 3.2%
  • One: 3.0%
  • Gem: 2.3%
  • ABC News 24: 1.7%
  • ABC3: 0.9%
  • SBS2: 0.6%
  • NITV: 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM


  1. Anonymous
    22 Mar 13
    12:18 pm

  2. How is the biggest loser going? It does seem to have lost its appeal.

  3. Richard Moss
    22 Mar 13
    5:36 pm

  4. I am now convinced more than ever, that Ten should look seriously to basic television skills and grass roots free to air delivery.

    The mood, the time and the undetectable swing are all ready for (as Monty Python’s Flying Circus would have it) “something completely different.”

    A clean approach to morning television with a strong focus on excellence in style, content, presenters and delivery could produce a surprising turn around. A similar approach to news and current affairs could lift the game considerably, and even reduce the costs.

    Gimmicks are a luxury “add on” that take up time and invariably cost money; excellence in content and presentation is hard work, but it’s a cost effective essential.