Twinings suggests Aussie women should drink tea every day

A new ad for Twinings attempts to persuade women to make a daily habit of drinking the stuff – rather than just on ‘some days’. It was created by McCann.

The $10m campaign is supported with a competition on Facebook where the most creative answer to the question “What little things help you to enjoy the day every day?’ wins a Waterford crystal vase.

The ad comes two months after Twinings used celebrity chef Nigella Lawson in a TV campaign to launch its Australian blend.


Director: David Denneen
Creative Directors: Kieran Flanagan/Dan Gregory
Client Services Director: Nicole Gardner
Producer: Anna Fawcett: Producer
Editor: Toby Denneen:
Music re-record: Nylon Studios
Communications Strategy: Naked Communications Melbourne
Media: Vizeum
Digital: We Are Digital


  1. Ben Beath
    2 Jun 12
    10:58 pm

  2. I really like this insight. Note to Ed, it’s “someday”, not Sunday….

  3. Tough call
    3 Jun 12
    1:42 pm

  4. Ouch. Tough call. What does your mum think?

  5. Hoin
    3 Jun 12
    3:39 pm

  6. Not surprised to see Nigella get the flick. After that embarrassing “burkini” incident I’d be surprised if she ever gets work again.

  7. Nat
    4 Jun 12
    11:17 am

  8. I really like it. Its so true. It actually inspired me to start using the good crockery, drinking the good wine and stop saving things for a better day.
    I am already a big tea drinker so the saving it for a more important reason doesn’t sit with me because im too far the other way but i really really like it.

  9. the public
    4 Jun 12
    12:44 pm

  10. sometimes i wish for the ads that just yell at you to come buy stuff from them. more and more, tv ads are becoming something deeper, more spiritual and pretentiously philosophical – and then you find out they’re selling a tea bag.

  11. Nat
    4 Jun 12
    1:16 pm

  12. “Start with the best tea there is” – I am curious to know how the Research Now study backed this claim!!!

  13. Songstress
    4 Jun 12
    9:57 pm

  14. The only way tea could be good for your day is probably by calming you down, getting rid of stress is great.

    Can anyone tell me what the song from the new ad is?

  15. 2 degrees of Kevin Bacon
    5 Jun 12
    11:30 am

  16. audrey
    6 Jun 12
    7:15 pm

  17. the frame the nigella ad is frozen on above is BRILLIANT.

    they should build a campaign around that.

  18. Marshi
    18 Jun 12
    11:13 pm

  19. I think the song is a re-record of the Vanessa Carlton song 1000 Miles