Comments on: Twitter and LinkedIn neck and neck, while Bebo and Second Life lag behind

By: Joe Nguyen

Joe Nguyen — Tue, 05 Jan 2010 02:17:08 +0000

Here are the numbers from comScore’s November 2009 Australian reports:

Media Total Unique Visitors (000) % Reach

1 FACEBOOK.COM 8,438 65.1
2 MYSPACE.COM* 2,833 21.8
3 Bebo 1,036 8.0
4 TWITTER.COM* 721 5.6
5 LINKEDIN.COM 200 1.5
6 Second Life 29 0.2

BTW this is from our panel of over 60,000 Australians under measurement.

By: Glenn

Glenn — Mon, 04 Jan 2010 05:31:10 +0000

My Second Life avatar has been sleeping in the corner of a virtual stripclub since late 2006. Wouldn’t have a clue or care what would happen to the half man/half squirrel if the virtual stripclub was closed down.

By: Fleur

Fleur — Mon, 04 Jan 2010 05:09:17 +0000

A quiet achiever in the social media stakes (but well worth noting) is Habbo Hotel, the world’s largest virtual world for teens. Habbo sits across various media categories including virtual worlds / games and social media.

There are Habbo communities in 31 countries on six continents. Over 155 million characters have been created and Neilsen ratings show over 16 million unique users worldwide visited Habbo Hotel last month – up 11% over the previous month. In Australia alone there are 4.4 million registered Habbo-characters. December Google Analytic figures show last month Habbo Australia had 1.27 million visits, with 363,688 absolute unique visitors who spent an average of 39 minutes on the site each visit.

By: larry

larry — Mon, 04 Jan 2010 01:06:51 +0000

shamwow – it practically sells itself.

By: Scott Rhodie

Scott Rhodie — Mon, 04 Jan 2010 00:27:32 +0000

This sums up Second Life pretty well (NSFW):
http://bit.ly/7Un1iv

By: Anon

Anon — Sun, 03 Jan 2010 23:42:51 +0000

@ Chris K–what is a Shamwow?

By: Chris K

Chris K — Sun, 03 Jan 2010 23:11:39 +0000

.. and 100% of people are on Mumbrella!

Agreed this survey is as useful as a Shamwow.

By: The Watch – virtual worlds in the news : The Metaverse Journal – Virtual World News

Sun, 03 Jan 2010 09:51:58 +0000

[...] Mumbrella (Australia) – Twitter and LinkedIn neck and neck, while Bebo and Second Life lag behind. “Twitter and LinkedIn are neck and neck behind Facebook in their respective number of users, [...]

By: David@luvyawork

David@luvyawork — Sat, 02 Jan 2010 11:48:06 +0000

All of these stats are irrelevant.

All of these social media are relevant.

What I’d like to see over the next 12 months is for everyone (especially social media ‘experts’) to stop dicking around with who beats who.

They’re all media and have some value, but only as part of well-thought out strategy, story-telling and not just “let’s get viral”.

Get back to the basics of Marketing 101 and we’ll all do a lot better.

By: Jamie

Jamie — Sat, 02 Jan 2010 01:02:22 +0000

Second Life is dead.

By: Larry

Larry — Fri, 01 Jan 2010 08:15:35 +0000

7.3% use Second Life … would guess this is claimed not actual as I’d be surprised if more than .1% of mumbrella users were active on SL

By: Valiant Westland

Valiant Westland — Thu, 31 Dec 2009 02:47:38 +0000

Second Life Lagging Behind? 7.3 per cent using Second Life is HUGE!

Twitter, LinkedIn Bebo and Second Life are all dramatically different applications. Having Twitter is like having a phone that supports texting, just as having a Facebook account is like being a member of a church (USA).

LinkedIn is the undisputed leader in professional social networking. It’s as relevant as having a good resume for the majority of professional people.

Comparing Bebo to Facebook is appropriate. Comparing Second Life to any of the aforementioned social networking platforms, demonstrates a lack of understanding for what Second Life is as a platform. The fact that Second life has an adoption rate of 7.3% is amazing, considering it has much higher client requirements as well as depending on broadband connectivity that is notoriously lousy in much of Australia.