Twitter launches video app Vine

Twitter today released its rival to Instagram a video sharing service called Vine, which allows users to create and share short six second looping videos.

The application is expected to have significant potential for brands and marketers given the growing smart-phone penetration in markets like Australia, where usage has reached more than 37%.

Vine can be integrated with other major social media platforms, including both Facebook and Twitter. Vine was set to launch as a standalone video-sharing start-up before being bought by Twitter in October 2012.

Twitter says the six second limit on video is a deliberate feature, much like its 140 character limit on tweets, and is designed to force users to be creative.

“Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity,” the company wrote on its blog.

“Now that you can easily capture motion and sound, we look forward to seeing what you create.”

Nic Christensen 

Mumbrella’s editor-in-chief Tim Burrowes trialled the service this morning:

My first Vine video… vine.co/v/b5dXDxB73tx

— Tim Burrowes (@mumbrella) January 24, 2013

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics social media Twitter Vine

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Comments: 4

Eh? 25 Jan 13

Rival to Instagram? Don’t you mean Viddy?

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Eh? 25 Jan 13

p.s. great chin rubbing!! 🙂

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Duncan Riley 25 Jan 13

The original Seesmic revisited?

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Joey P 27 Jan 13

Poetry.

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