News

Twitter hires The Walkley Foundation’s Flip Prior as media and government liaison

Screen Shot 2014-08-05 at 11.05.02 AMThe Australian office of social media platform Twitter has hired The Walkley Foundation’s Flip Prior for the newly created position of news and government partnerships manager.

Prior who is currently communications and partnerships manager for the Walkleys, which runs Australia’s major excellence in journalism awards, will now be responsible for helping media organisations and parts of government get to grips with the social platform and helping them integrate the medium into their operations.

“Flip will be leading Twitter Australia’s efforts to build partnerships with news organisations, journalists and politicians to help them harness the unprecedented ability to deliver news or updates to their followers as it happens,” said Danny Keens, director of media for Twitter Australia, who oversees the company’s outreach in politics, media and sport.

“Flip’s role is an important one for us, and as Aussies continue to embrace Twitter to follow their world, we’re looking forward to continuing to grow our local team.”

Prior has been with the Walkley Foundation for 18 months, prior to this she was a reporter with the The West Australian, based in Broome. She has also worked as a senior reporter for The Kalgoorlie Miner, Western Australia’s only regional daily newspaper.

The appointment comes 18 months after Twitter made its first Australian appointment hiring AFL social media strategist Jonathan Simpson to run their outreach to various sporting codes.

Research by the Queensland University of Technology, released yesterday, suggested there are 2.8m Twitter accounts in Australia, with a substantial uptick following the opening of its Australian office in 2013.

Nic Christensen 

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