Two new appointments for Urban

Independent agency Urban has made some announcements for the digital and strategy departments.

The announcement:

In a period of rapid growth, independent Brand Experience agency, URBAN, has bolstered its digital and strategy departments appointing digital business lead, Geoffrey Emerson and Strategy Planner, Sarah May.

As Digital Business Director, Geoffrey is charged with spearheading URBAN’s digital evolution. Geoffrey brings 16 years experience in US and Australian PR and Digital agencies including Zing and New Republique.

During his career, Geoffrey has developed campaigns for some of the world’s most influential brands including McDonald’s, Optus, Pfizer, Telstra and Logitech UE.

As Strategy Planner, Sarah brings a diverse strategy background to URBAN, having spent seven years client-side at Coca-Cola and Ernst & Young before moving agency-side to the likes of TCO and PLAY Communication.

Sarah has worked in a vast range of industry sectors earning a reputation for adding value both to brands and agencies, achieving exceptional results and building strong relationships.

Geoffrey and Sarah helped to deliver the pair’s first win at URBAN recently picking up digital business with iNova Pharmaceuticals brands; Difflam™, Duro-Tuss™, Dermaveen®, Hiprex™ and Dermatix™.

URBAN Co-Founder and Director, Gavin McDonough, said: “Whilst experiential marketing may have taken time to permeate here in Australia, it’s now a critical part of the marketing mix. Due to this, the most effective experiential agencies are truly multi-disciplinary, strategically led and digitally proficient. It is this market expectation that has allowed forward-thinking businesses like URBAN to flourish and take on purely digital opportunities like that with iNova.”

Source: Urban press release.

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