UM wins agency of the year at Festival of Media
UM Australia has picked up of some of the top gong in media picking up the Festival of Media global’s agency of the year award and global’s campaign of the year, at a ceremony in Rome last night.
The agency was recognised with the campaign prize for its work on The Australian Government’s campaign called Cross the Line (XTL), a youth-focused initiative that promotes respectful relationships and the responsible use of social media.
“This is a great accolade for the team and it is brilliant to see the campaign promoting respectful relationships among young people highlighted on the world stage,” said UM Australia CEO Mat Baxter. “These awards give us a valuable benchmark on the quality of work we are doing for our clients. I’m thrilled and honoured that UM Australia is in the company of the very best media agencies in the world.”
Independent agency Match Media was also recognised winning the data innovation award for its campaign: Ikea – a data matching love story. The win for the agency comes on the back of recently winning the Festival of Media APAC award for same entry and category.
“For Match to win an award on the global stage in such a strongly contested category of Data Innovation and more importantly, a hot topic for clients of how turn data into a positive business outcome, is a fantastic achievement for an Aussie indie,” said John Preston, founder of Match Media.
The global agency network of the year was Starcom Mediavest.
