Comments on: Unbranded ads featuring a frog on a goat unveiled as new Trading Post campaign

By: Eye of the tiger « The Seed

Eye of the tiger « The Seed — Thu, 11 Feb 2010 05:20:50 +0000

[...] Post taking a bold approach to its relaunch campaign with an unbranded teaser featuring a goat and a [...]

By: aplet

aplet — Mon, 08 Feb 2010 12:34:49 +0000

Surely its not that bad a campaign – its a unique answer to a very hard challenge:

Getting people to use trading post to shop will be nearly as hard as getting people to use trading post to sell. And unfortunately one requires the other in order to work.

By: Outdoor firm: Advertisers are finally investing in new formats - mUmBRELLA

Outdoor firm: Advertisers are finally investing in new formats - mUmBRELLA — Mon, 01 Feb 2010 06:12:02 +0000

[...] It included three ‘dispenser’ campaigns for ANZ, Pepsi and Network Ten, a ’sensored mirror’ campaign for Emirates and an ‘audio wall’ as part of Telstra’s Trading Post campaign. [...]

By: ferret

ferret — Thu, 28 Jan 2010 13:32:52 +0000

I dont know what every one is complaining about, The ad gets peoples attention doesnt it? Exactly what it is supposed to do. I do believe people should lighten up a bit and reclaim a sense of humour

By: Anon

Anon — Thu, 28 Jan 2010 06:10:19 +0000

Saw the teaser ads around town and thought they were brilliiant. Then saw the TVCs and was completley dispointed. They should have left them as is, perhaps with a logo later. Keep ‘em guessing.

By: More Advice From The Honourable Tony Abbott, Massive Member For Warringah | Defamer Australia

Wed, 27 Jan 2010 01:15:08 +0000

[...] Nicholson Street in North Fitzroy, a tram stop poster featuring a goat (apparently it’s advertising the Trading Post) was recently defaced, with some wag drawing a speech bubble coming from the goat’s mouth [...]

By: 2nd Hand Goat

2nd Hand Goat — Sat, 23 Jan 2010 22:41:28 +0000

Have Ebay ever advertised on TV?
Shopping dot com ad’s on TV?
Has anyone ever seen a Gumtree ad on TV?

This Trading Post campaign smells like a typical fail from one of the big powerhouses, rather like how the True Local product has failed. Throw all of the money at marketing when they should be throwing it all at the product(.) This isnt a foul tasting beer – this is an online product that gets USED…

When building a business online, if the product is good it will sell itself (anyone heard of social networking…?) If something flies and is easy to use and wait for it is ‘very useful’ it is valuable and your business will excel. UX is key and if you do not have that down pat – then you can kiss your traffic goodbye.

Hey ho – watch a lot of big companies die a slow and painful death over the next decade. A lot of agencies will also suffer enormously if they continue to reap the rewards from excessive ‘branding’ campaigns on big traditional platforms… Instead of offering smart online solutions and web consultation regarding user experience. We will see.

By: PG

PG — Sat, 23 Jan 2010 14:27:16 +0000

I worked there for 7 years in print. Unfortunately, when I saw this ad, I really didn’t know what it was for. I know a goiat & frog will be memorable, but does this really include their traditional user base? I think it really says they are confused with their own identity. As for the outdoor, a goat and a big orange T tells me there’s something to do with telstra, but that’s it. Unfortunatley, for me, it’s Ebay all the way. I think this is a last bid attempt to relaunch the bad press of a very bad business decision to ditch print. It seems the print competitors have it nailed now.

By: Goatie

Goatie — Thu, 21 Jan 2010 02:13:38 +0000

I just Googled: “2nd Hand Furniture” – no sign of trading post anywhere… I also completed some traffic comparison tests for tradingpostdotcomdotau v gumtreedotcomdotau on a few traffic comparison tools. Gumtree smoke Trading Post(.)

Fish where there are fish guys. If your product is online – surely you would fish hard online to get people grazing your product first, before backing it up with branding? Why be excessive first?

Oh, sorry this is adland – agencies make far bigger profits out of the production costs from a massive TV campaign than they do a digital keyword campaigns… Doh?!!

By: Outdoor Avenger

Outdoor Avenger — Wed, 20 Jan 2010 03:19:56 +0000

Being in adworld I noticed it.

Entire weekend spent with 3 adults walking and driving around the City and northern beaches. Within a metre of the ad on several occassions.

I prompted a conversation about it and none of them had noticed the image prior to me mentioning it.

By: Frogs and Goats at tradingpost.com.au | Property Portal Watch

Frogs and Goats at tradingpost.com.au | Property Portal Watch — Tue, 19 Jan 2010 22:00:30 +0000

[...] “With a long history as the trusted place for Australians to buy and sell, it was important the new creative approach for the Trading Post brand engaged our traditional customers, while appealing to a new group of buyers and sellers,” Justin Milne, group managing director of Telstra Media, told mumbrella.com. [...]

By: EL G

EL G — Tue, 19 Jan 2010 06:47:38 +0000

I liked this.
I actually wondered was it was for. I discussed it with friends.
-So yeah. It worked.

Im sure the agency is very upset they did not please a bunch a whining c***t at this blog.

By: Arturo

Arturo — Tue, 19 Jan 2010 02:36:45 +0000

Two things: “Goatize” is way too close to “Goatse” for my liking (NSWF) – http://bit.ly/8qk3Ph – and; the premise of the goat and frog only taking in front of the guy (in the ad) possibly inspired by the Loony Tunes cartoon “One Froggy Evening” – http://bit.ly/8xjqLQ – yeah?

By: Robbo

Robbo — Mon, 18 Jan 2010 23:24:49 +0000

Awesome posts everyone,

Not having seen OMD’s media schedule, I would hope they went to town on digital media planning as well as all the nice expensive outdoor and TV.

Given they need to change the behaviour of people who are looking for second hand goods and wanting to sell, and they have ditched the printed version, it will need more than TV to achieve.

The Goat and Frog is memorable, for the right or wrong reasons, (as debated in the posts here) i am just wondering if this will translate to recall that drives a change in behaviour.

I also hope the display media BWM have created arent just about how to talk like a goat, and substantiate why listing or purchasing from trading post is better than ebay, gumtree or all the others.

With any luck the sales of goat and all things french skyrockets and it will all be worth it.

Robbo

By: Leon

Leon — Mon, 18 Jan 2010 22:50:25 +0000

When I saw the outdoor ads I thought/hoped it might be some play on an aesop fable … nope, not that clever.