Underbelly: Badness ends on a low

Nine’s finale of Underbelly: Badness was the show’s lowest rating normal episode of the season.

The final episode rated 861,000 across the five metro markets according to preliminary ratings from OzTam.

The show was 12th for the night in total viewers but 9th in Sydney and Melbourne, 14th in Brisbane and Perth and 15th in Adelaide.

It did better in the three key advertising demographics however, placing fourth in 16-39, and fifth in 18-49 and 25-54.

The season’s premiere on August 13 was the highest rating show with 1.78m viewers.

Prior to last night, September 4’s episode rating 996,000 was the show’s lowest. It was also the only time the show dropped below 1m viewers, apart from the second to last episode which, so as not to clash with Seven’s broadcast of the AFL Brownlow Medal, aired in Sydney and Brisbane last week but ran as a double episode the week before across Melbourne, Adelaide and Perth.

It should also be noted, ratings are often down slightly on Mondays of bank holiday weekends, which it was in New South Wales and Queensland.

Seven’s The X Factor was the top show of the evening, rating 1.432m in total viewers and demos 18-49 and 25-54 while Nine’s  Big Brother nomination episode was the top show for 16-39.

Ten’s top program was Ten News at Five which rated 720,000. However, in its target demographic of 16-39 the network did better with Can of Worms its top show in seventh place for the night followed by a repeat of Modern Family in eighth spot.

Nine and production company Screentime last week announced the new series Underbelly: Squizzy had begun production.

Comments


  1. Darcy
    2 Oct 12
    11:04 am

  2. I wonder if the next Underbelly will be the last – for a while at least?
    No doubt it will get a boost in Melbourne, but other markets tend to be a bit more objective

  3. Insider
    2 Oct 12
    10:43 pm

  4. Got to say I watched it and loved it. Sometimes the measurement system has me baffled!

  5. Ron Aldo
    3 Oct 12
    5:13 pm

  6. I have to admit to schadenfreude after having to watch the interminable trailers for this rubbish over 4 weeks of Olympics coverage.