Universal Channel promote premiere of Devious Maids with prank campaign
Universal Channel is promoting the premiere of new series Devious Maids with a prank-style campaign.
MediaCom Beyond Advertising created the campaign aimed at provoking conversation and intrigue which features an actress dressed as a maid recruit locals to help her move items including a safe and a guitar case with a body in it.
The video was being promoted with a radio segment presented by Kiis FM’s Kyle and Jackie O.
Credits:
- Gemma Hunter – Executive Creative Director, MediaCom
- Shelby Craig – Creative Director, MediaCom
- Josh Butt – Head of Production, MediaCom
- Tessa Wood – Producer, MediaCom
- Taylor Thornton – Copywriter, MediaCom
- Rhiannon Argote – Client leader, MediaCom
- Paul Ferrante & Amanda Margariti – Connections Planners, MediaCom
- Louise Romeo – Investment Director, MediaCom
- The Precinct – Production Company
- Richard Vilensky – Director, The Precinct
Linkedin
Let me guess… there will be an article within a week saying the Ad Standards Board has ruled this offensive and degrading.
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