V Energy follows up Vikings mutiny with Fantastic Man ads from Clemenger Sydney
V Energy is continuing with its long-running brand platform ‘The Massive Hit, That Improves You A Bit’ with a new campaign which sees a superhero replaced by a doppelgänger who drinks V.
Created by Clemenger BBDO Sydney, the campaign follows on from last year’s ads featuring a group of Vikings who mutiny in favour of a V drinking leader.
https://www.youtube.com/watch?v=7GWpJ9OPtsQ
V Energy marketing manager Craig Harkness said in a statement: “BBDO and Benji have done a great job at bringing the consumer insight to life. V isn’t going to make you a demigod, but it will make you a slightly better version of yourself.”
It is running across TV and cinema with more content set to be released over the coming months.
https://www.youtube.com/watch?v=a1SbsabzwG0
Clemenger BBDO Sydney executive creative director Paul Nagy said in a statement: “V has set itself up as a brand with an honest promise – which is rare in the world of advertising, let alone the category. Vikings was massive for us, so we knew Fantastic Man had to be a bit better. I think it is.”
https://www.youtube.com/watch?v=jjqhpwaqkrk
Credits:
- Director: Benjamin Weinstein
- Executive Producer: Emma Lawrence
- Producer: Leah Churchill-Brown
- Production Company: Exit
- Client: Frucor
- Marketing Director: Cameron Davidson
- Marketing Manager: Craig Harkness
- Senior Brand Manager: Andrew Fenwick
- Creative Agency: Clemenger BBDO, Sydney
- Executive Creative Director: Paul Nagy
- Deputy Creative Directors: Brendan Willenberg & Ben Clare
- Creative agency producer: Katrina Maw
- Group Account Director: Cate Stuart- Robertson
- Account Director: Melanie Spence
- Post house (edit): The Editors – Stuart Morley
- Post house (online): Fin Design & Effects
Linkedin
Vikings was funny, this isn’t
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