Val Morgan wins Stockland digital retail contract
Cinema ad network Val Morgan has landed a contract with Stockland shopping centres.
The announcement:
Val Morgan wins Stockland contract to expand digital retail business to beyond 1000 screens. Val Morgan Retail Media, Australia’s leading national supplier of digital screen advertising, has been appointed to partner with Stockland to install Digital Advertising Media Panels across 38 shopping centres in both metro and regional Australia.
Val Morgan CEO Damian Keogh claimed the new contract establishes a clear leadership in this rapidly growing advertising sector for Val Morgan. “Digital out of home is one of the fastest growing advertising sectors globally. All FMCG and retail clients are talking about the power of ‘path to purchase’ and digital is leaving the impact and inflexibility of static signs for dead. Val Morgan is both a pioneer and clear leader in this space in Australia and we will soon have over 1000 digital signs nationally.”
Anthony Deeble, Managing Director of Val Morgan Retail Media added, “We are delighted to win the Stockland retail digital media contract. Adding the 38 Stockland shopping centres to our existing network further reinforces our market leading position in the sector. With the Stockland centres our network will reach over 12 million active shoppers week in week out, right across Australia. We have pioneered the digital retail format from the outset and introduced many market leading innovations, such as the SUPERscreen concept and we will continue to drive innovation in the category with some exciting future plans”.
Val Morgan Retail Media currently reaches into 174 shopping centres nationally with 760 digital panels. The inclusion of Stockland shopping centres form an important addition to the Val Morgan Retail Media footprint and will result in further significant growth for the business leading to the operation of over 1,000 digital screens, in over 200 centres. Under the agreement installations have been completed at Stockland Baulkham Hills and Stockland Wetherill Park, two key Sydney heartland shopping centres.
Val Morgan also has long term agreements with the majority of Australia’s most prominent property groups including AMP, Lend Lease, CENTRO, LEDA and GPT.
Source: Val Morgan press release
