VB promises free beer if Australia wins back Ashes
Beer brand VB is to run what it claims is an unprecedented giveaway, offering free drinks to the nation if Australia wins the Ashes.
The Foster’s-owned brand has done a deal with News Ltd which will see tokens published in the company’s metro papers if Australia reclaims the urn.
The “Shout The Nation” promotion was announced in News Ltd papers today.
Ricky Ponting’s career and personal life was very nearly destroyed due to problems with the booze.
And yet here he is, fronting a campaign that promises to put a free beer in the hands of every adult australian.
And some people wonder why Australia has such a terrible drinking culture.
This campaign will be effective. It will also further cement the notion that it’s completely normal for alcohol to have an active involvement in pretty much every facet of our lives.
And there’s a very clever subtext to this campaign. It’s saying in no uncertain terms that if you have a win, you drink. If you do well, you drink. Drinking is what winners do.
Which is quite a powerful message for all those young kids out there playing junior sport… Isn’t it Ricky?
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I think Fosters’ money is safe – England will win anyway.
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Normally I’d pipe in here and say something witty or acerbic, but I couldn’t have put it better Hmmm.
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London Pride did this with the Evening Standard back when England won in 2005.
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Could Benson & Hedges have shouted a packet of ciggies when they sponsored the cricket?
I saw a Penfolds logo on an old St George jersey at the Grand Final. Looked retro, but seemed at odds on a sports jumper.
This campaign may mark the end of alcohol sponsoring sport. (Although only in the unlikely chance of Australia’s winning the Ashes)
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I haven’t been this excited since Winfield promised free cigarettes to school kids if someone found a cure for cancer….!
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Very well said Hmm.. #1. Self regulation doesn’t seem to be working for the marketers or a lot of their customers, especially after midnight.
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Yay
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Disgusting. Do something better with your life other than drink toxic waste and damage the community.
I’m not referring to the VB taste as toxic waste, as much as it is, I am referring to excessive alcohol consumption in general.
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pfft! hows it up there on the moral high ground?
please send all your free beer tokens my way… i will put them to good use…
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How are the wowsers in the Media industry these day? How is it sitting all the way up there on that horse of urs. I know ur type, ur the person at the function who is having a horrible time in the corner shaking ur heads and murmuring to each other simply because other people are enjoying themselves. Ur opinions are useless to me. A casserole of nonesense. Utter Rubbish and diatribe. I dont understand why they put a wow in wowser. Shhhhhhhhhhhhhhhhhh. Probs not hugged enough as a kid
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I was wondering how many posts it’d take before some struggler used the word ‘wowser’. Not unsurprisingly, it took exactly the same number of posts until someone used the non-word ‘ur’ to appear all cool and twittery.
Sorry for thinking about things too much, Pat. How’s this instead:
Beer Good. Ponting Good. Free Beer and Ponting Very Good. Drink Beer More. Beer Make Happy. More Beer Make Even More Happy.
That’s your argument, yeah?
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good to see vb’s regression correlating to the decline of the sport of cricket, your days are numbered. let ‘er rip, boris.
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This is a horrible idea clearly. I would much rather alcohol advertising was banned and the government could protect us all from ourselves and ban drinking all together.
Whilst we are at it, can we also ban all food that contains fat and/or sugar because clearly we have no control over ourselves in that area either.
Prohibition and salads is where Australia should head.
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I’m not Australian so am I excluded from this promotion? Racist beer brings cricket cheer.
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hmmm, hows being a pretentious twat turning out for you? Superiority complex much? Good to see that we can be a smart alec behind the veil of a pseudonym, Non-word, ‘ur’ right (oh sorry this time it was used to be ironic, we are the text generation – i didnt know that forum posts had to be gramatically correct. Mate if you dont want to be referred to as a wowser, keep your comments to yourself, otherwise, accept the criticism punk.
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Mmmm – let me think …… If I buy 24 papers to make up a carton ?? Can’t think straight – had too many beers !!
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I think this cheapens their brand … no wait, VB only sells because its cheap. Move on, nothing to see.
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i agree with Bdub.
somebody please think of the children!!!
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http://www.theage.com.au/natio.....utostart=1
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Well, well, with all the scandal of cricket fixing in the past months, now we have a gauntlet….
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You all miss the point…alcohol is not the primary problem, people are. Guns don’t kill people w-w-w-appers do!!
By the time the 2050 ashes comes around, we will have banned cigarettes, alcohol, red bull, chocolate, water and spanish onions. But you know what, we’ll still have the same problem – which is people, regardless of the culture. And no i’m not saying ban people, just let people understand the consequences of their actions and let them live their lives – including the people that would stupidly drink VB.
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How pathetic, is this their best attempt at creating an authentic PR splash! Shit.
Fed Govt will be all over this… just wait… and here is the Bev Industry saying they are all good to self regulate.
And their also cheap-skates, you cant even get monstered on one VB …. actually I don’t think you can get pished on 50 of them. Why not do it with Crown lager – oh yeah that’s VB anyway…same problem … OMG now I’m confused. 😉
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Quite appropriate that you need to buy one of our metro newspapers in order to get your free VB…
After all – you’ll need SOME sort of dirty rag to wipe up the vomit.
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England will win the Ashes, so don’t get too excited.
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What’s the bet that there is creative already in the can (forgive the pun) that says “We Lost the ashes Drown your sorrows with a VB”.
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funny how vb is going to write it off as a charitable donation
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to the nation
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