Comments on: VB unveils The Regulars – and ditches the hard-earned thirst

By: C K Cash

C K Cash — Wed, 05 Aug 2009 22:51:10 +0000

Now Tooheys/Lion Nathan have a got a job to do something good with their Tooheys New brand to trump Vomit Bile

By: jim kiernan

jim kiernan — Wed, 05 Aug 2009 06:42:06 +0000

I cant help wondering: “where to from here?” another parade? bigger banners? the drinkers beer? paint yourself into a corner and you can always jump out the window. but hopefully, not from 10 storeys up.

By: Droga 5 adds Crown and Cascade after VB relaunch - mUmBRELLA

Droga 5 adds Crown and Cascade after VB relaunch - mUmBRELLA — Wed, 05 Aug 2009 05:24:05 +0000

[...] Last month, the agency unveiled The Regulars, the relaunch of CUB’s key beer brand VB, timed to coincide with The Ashes. The ad was generally well received. [...]

By: EJ

EJ — Mon, 03 Aug 2009 00:32:53 +0000

Would have been better if Michael Clarke had led the “Blokes punching above their weight” rather than the “Miniature Bat Signers”

By: Jonny Maccers

Jonny Maccers — Thu, 30 Jul 2009 00:55:29 +0000

Tagline loses something. Hard earned thirst much more motivating. Getting a bit fatigued with it already tho. Having said that, very funny first few viewings. Shame beer tastes like gnat’s piss.

By: Samantha

Samantha — Fri, 24 Jul 2009 08:53:33 +0000

I’m proud to say that I was born in the Victory Pub! It’s the old Kyneton and District Hospital and it’s a beautiful old bluestone building. But I can’t believe I didn’t recognise it – mind you, the surrounds of the building are all digitally created, so that was probably why. I’m not a beer drinker by any stretch of the imagination but I got what the creators were trying to do. VB is one of those beers that a lot of people of different creeds and job vocations drink.

By: John C

John C — Fri, 24 Jul 2009 07:52:39 +0000

GREAT ‘one-trick ‘ ad – have to see how the march goes on and on and on for the next 20 years…..are we going to get ‘up close and personals’ on all those minority groups…

By: Paul

Paul — Wed, 22 Jul 2009 06:44:20 +0000

About time they did something about VB’s advertising, it was truly awful for such a long time. This ad gets a genuine laugh out of me, and I appreciate them lifting their game. It’s just a shame they didn’t do something about improving the taste of the dog-water they are trying to sell as well…

Not in a million years VB, but thanks for the laughs.

By: CK Cash

CK Cash — Fri, 17 Jul 2009 13:54:07 +0000

One thing that VB will forget to mention in all this “amazing” advertising …As of August 2009, the strength of VB will be reduced by 0.2% to 4.6% alcohol and the price will stay the same…

hmm a bit of a ripoff for all the consumers?

By: greg thompson

greg thompson — Fri, 17 Jul 2009 12:41:09 +0000

What a beautifully produced piece of busy nonsense.

The strategy planner at the client should be questioned on what he was thinking. The MD at the agency should know better. (Creative people are never held to account.)

This is an ad that won’t recoup the cost. Not in profit, nor brand value. Not this year nor next.

Challenge to VB (CUB or Fosters or whatever the entity is called) is to respond in July 2010 to show figures that prove this forecast wrong.

If they can, I apologise in advance for my bigheaded interpretation. At the same time I do believe this apology is unlikely to be required.

By: Media Neutral

Media Neutral — Mon, 13 Jul 2009 04:22:09 +0000

Exceptionally well done. How many guys in the target audience didn’t laugh at – or associate with – at least one of the featured marching groups? (“Blokes who’ve done the phantom” was my personal favourite.)

Clever and understated use of ambassadors too.

Nice job Droga5. So much more on target than those naff “oh look at us dull and inoffensive mates all out together being dull and inoffensive building a boat” ads of VB’s major competitor.

By: Sully

Sully — Fri, 10 Jul 2009 05:32:13 +0000

I like the appeal to the common man, invoking the Australian “Tall Poppy Syndrome” via a Brand leveller i.e. a brand for the Ozzie Bloke no matter who he is.

One thing that I really like is the watchability and the fact that repeat viewings show some interesting stuff.

Sometimes size does matter and I think it could force some re-appraisals by former drinkers as well as attracting new ones.

By: anothermous

anothermous — Fri, 10 Jul 2009 01:20:39 +0000

pity the idea wasn’t as big as the budget.. Can’t see this one running in twenty years time like its predecessor did.

By: lloyd

lloyd — Thu, 09 Jul 2009 06:08:47 +0000

They still need to overcome perceptions around taste. I went off it years ago because i perceived it as a bit harsh(er) than the others. Still, this ad is good and may get me to revisit. Which is all they can ask for i suppose.

By: Wayne

Wayne — Thu, 09 Jul 2009 00:33:58 +0000

Ted Royer the very successful and highly regarded ECD at Droga5 New York made this observation at Cannes less than two weeks ago:

“There are a few formulas that get repeated over and over again, So I will list a few of these formulas in the hope that anyone reading this will never repeat them again. I urge any creatives out there reading this not to ever again write the following ads:

…A person (usually a child) smiles and runs through a city. Then that person get joined by more people, all smiling and running, then a huge crowd gathers, all smiling and running, Then we see them begin to “create” something out of everyday objects. Then we see a long distance shot of the “creating ” something, usually from a car window. Then a dog watches them. Then they step back and admire what they’ve created (usually a big logo).”

Guess he should have sent an all company email.