-
Opinion
When the powerful buy into the media, can the media still scrutinise the powerful?
Economist Richard Denniss of Australian National University argues in a post that first appeared on The Conversation that the public needs to decide if it cares who owns the media.The mining industry is used to having its voice heard in Australian public debates, so it should come as no surprise that mining billionaires such as Gina Rinehart and Clive Palmer would consider buying up a bigger slice of the Australian media.
While the estimated $20m spent by the mining industry on television advertisements opposing the introduction of a mining tax was the most visible example of the industry’s determination to influence the public it is, in fact, just the tip of the iceberg.
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
Vega: We reckon we can do better with no breakfast presenter at all than with our current lot
Sydney radio station Vega 95.3 has axed the hosts of its struggling breakfast show and is to take the radical step of doing away with having a personality presenter at breakfast altogether.
Instead, listeners will get the same music format, with a basic announcement simply telling them what songs they’re hearing, along with news and information . The presenter may not even tell listeners who they are, although that has not yet been decided.
In the announcement, Vega said: ”Tony Squires and Mikey Robins will not be returning to the station next year. A dedicated change towards a music-led format in Breakfast has seen the move away from the personality based show with Tony, Bec and Mikey. Rebecca Wilson had resigned earlier in the year.”
Program director David Kidd, said “Listeners love the music on Vega, and they’ve told us they want more of it and less talk to start their days. Our new music and information format will be truly unique in Sydney.”
The station added: “There are currently no plans to appoint a new breakfast team in 2010.”
In the most recent set of ratings, the show attracted just a 3.3% listening share, making it the least listened to commercial FM show in the Sydney market.
October 2nd, 2009 at 11:32 am
-
Follow Us
-
Email Newsletter
Latest Jobs- Digital Online Copy Writter and content producer - North Shore
- Digital Creative Director - Sydney
- Senior Account Executive - Pyrmont
- Social Media Manager - Leading Creative/Digital Agency - Sydney
- Digital Project Manager - Melbourne
- FREELANCE Senior digital producer - 3/4 weeks - Sydney
- Digital Project Manager - Melbourne
- Marketing Manager – Optus - North Ryde, Sydney
- Film Services Coordinator - South Yarra VIC
- Marketing Specialist - Sydney
Comments
2 Oct 09
11:44 am
Personally I think this has legs, as who needs jokes at 7.00am in the morning.
2 Oct 09
11:58 am
Why don’t they just give their listeners an iPod shuffle each?
2 Oct 09
12:19 pm
I wish more stations would do this! I just want the music and news, not all that dopey banter.
2 Oct 09
12:21 pm
I love it! Every single station has some annoying presenter telling bad jokes in the morning. Sometimes people just want something to listen to in their cars or getting ready for work. I wish there was a vega in brisbane
2 Oct 09
12:28 pm
When Vega launched it was targeting a niche for Gen X and boomers who were fed up with the traditional mindless morning FM format. With Wendy Harmer and Angela Catterns for a few brief months they succeeded in developing something unique in FM radio. An entertaining brteakfast show based on intelligent, adult and humorous engagement with the audience. Not surprisigly it flopped. A real shame as given time I’m sure it would have found and audience a loyal audience.
2 Oct 09
12:32 pm
A “presenter-less” breakfast show will make a nice change from all the personality-less “personalities” stations insist on over-paying!
2 Oct 09
12:52 pm
Interesting. The problem I feel with many radio shows is not only do they have too much talking, but those doing the talking are clearly trying reeeaaallllly hard to be funny, which of course largely guarantees they are not. The larger the number of presenters, the worse this seems to be.
Once you add up the time spent talking, plus all the ads, news, weather traffic and station promos, actual minutage spent on music is simply too low for many listeners. Having no DJ, or perhaps just one would be a beneficial development for many stations.
2 Oct 09
1:09 pm
I like it. It’s certainly going to be a different offer than their competitors and Vega gets to save dollars by not paying over inflated salaries to personalities. In these days where clients are becoming more and more concerned about the company they keep, and the unpredictability of some radio talent, it’s not a bad strategy to consider at all.
2 Oct 09
1:18 pm
Thats a pity… I like Mikey Robins. He was funnier before he lost all that weight, though..
2 Oct 09
1:35 pm
As long as they keep their news going I’ll still be listening!
2 Oct 09
1:40 pm
Good they have been going “Presenter personality-less” for long enough
2 Oct 09
2:02 pm
This is the kind of breakfast-time radio show I’ve always thought would be great. Who needs banal chatter of “personalities”. Music and news is all I want from my radio.
2 Oct 09
2:05 pm
This is great news, Sydney breakfast radio is rubbish. Morning after morning we are subjected to listening to meaningless talk about radio hosts and their lives, who cares. Finally a radio station that will just play music in the mornings.
Well done Vega.
2 Oct 09
2:07 pm
Nice one Vega – got to be worth a try and will certainly differentiate them. Will the dump button be used here for crap songs though?
2 Oct 09
2:07 pm
If it means not having to hear Mikey Robins and his stifled humor every morning, here ye, here ye.
All I have to do now is successfully avoid Good News Week and I should be safe.
It is a shame when all former JJJ DJ’s go to the dark side, then loose their edge.
And Nova, leave DJ royalty, Robbie Buck alone – he is very content at Aunty.
2 Oct 09
2:11 pm
Fantastic news ! I just hope this trend starts to spread into other areas. I simply can’t understand why various shows and stations need “personalities” to host and introduce shows. Just give us the content !
2 Oct 09
2:12 pm
This is such a brilliant idea. I cannot believe it has taken this long. I used to listen to Atlantic 252 for this very reason.
2 Oct 09
2:12 pm
Now take the $thousands you are saving…and use that to promote the new cocnept and you will see a rating increase..guaranteed.
Soon we will see the end to the banal, self opinionated, racist, sexist morning radio shows
Now if Only someone can do the same to Breakfast television.
2 Oct 09
2:20 pm
I hear MIX Fm starts with a new breakfast team on Tuesday
2 Oct 09
2:22 pm
I think it’s a shame – Tony Bec and Mikey are a funny and relaxed start to the day. I will miss them.
2 Oct 09
2:26 pm
Is this a buggles remix ‘music killed the radio star’?
2 Oct 09
2:31 pm
What a wonderful way to spin “we’re broke and we can’t afford real talent”.
2 Oct 09
2:31 pm
Hallelujah! At last someone has seen the LIGHT!!
2 Oct 09
4:09 pm
Great! Now Tony or Mikey are available, they can go back to the ABC where they belong (and are appreciated, no, loved) and get that supercilious Adam Spencer off the breakfast show. Oh and by they way, who was the great thinker that pulled Rob Buck off Triple J to do nights on 702 when Rod Quinn, the most sublime mind on radio, was begging (and deserved and was perfect for)) for the job. Does anyone understand what I’m talking about since there is no really advertising?
2 Oct 09
4:11 pm
On second thoughts, let’s just get back Angela Catterns to 702 Breakfast and we can all start the day off right.
2 Oct 09
4:42 pm
Well done Vega! In the mean time – have you guys seen the latest Sandilands viral? http://bit.ly/PVCR5
2 Oct 09
4:59 pm
This is absolutely the wrong way to go. Radio simply cannot compete with Ipods and similar with a music only mix. The ONLY thing that will allow radio to compete is compelling personality, story arcs, and building an emotional connection with the audience. This is a turn in the wrong direction BIG time.
The only solution for radio is to develop talent, the music only option just won’t work like it did prior to this decade. Music research is seriously flawed, and they will just serve up the same overplayed hits (oooh Katrina and the Waves is testing this week!) that pop up on every 70s, 80s & 90s radio station across the country.
Sad.
2 Oct 09
5:04 pm
DUMB, DUMB AND DOUBLE DUMB VEGA
VEGA HAD THE CHANCE TO BE THE NEW 2SM OF THE 00′ WITH THE BOOMERS WHO HAVE ALL THE MONEY AND THEY LET THE BOOMERS AND THEMSELVES DOWN.
I FOR ONE WILL NOT BE RECOMMENDING MY CLIENTS TO ADVERTISE ON VEGA UNDER HTIS NEW CONCEPT. THE BREAKFAST CREW IS THE LINCH PIN TO THE WHOLE SUCCESS OF ANY AUSTRALIAN RADIO STATIONS FUTURE. DUMB. DUMB AND BLOODY STUPID. YOUR MORNING CREW DID A FANTASTIC JOB. VEGA DID A POOR JOB OF MARKETING IT TO GROW THEIR AUDIENCE. MIX GAVE YOU THEIR AUDIENCE ON A PLATTER AND YOU DID NOT CEASE THE OPPORTUNITY. SHAME REALLY.
2 Oct 09
5:07 pm
Presenters are not the issue, it’s audience penetration that has always been the challenge for Vega in Sydney and Melbourne. In my humble opinion, the simple reason why these stations have failed is because their marketing has not connected with the target audiences and I have told them that. Their format is fine and their presenters probably are too, but a commercial radio station needs an audience to buy its advertisers’ products. I can’t see how doing away with presenters will drive listeners to Vega.
2 Oct 09
6:13 pm
Finally! Hopefully a Melbourne station will copy. I was hoping digital radio would finally bring us a station with the only bits I’m intersted in; music, news and traffic!
2 Oct 09
7:34 pm
SUGGESTION: ARN NETWORK SHOULD HIRE THE VEGA CREW FOR MIXFM.
THAT WAY THE AUDIENCE AT VEGA HAVE SOMEWHERE TO GO. WE DO LOVE TONY, MIKEY AND BEC.
BRILLIANT….PROBLEM SOLVED AND VEGA CAN TURN OFF THEIR STATION AND SAVE EVEN MORE MONEY. THERE ARE TOO MANY STATIONS IN SYDNEY ANYWAY.
2 Oct 09
9:01 pm
The radio guys are fantastic at programming music but they do not have the knowledge or experience in how to put comic teams together. My friends and I who have owned live comedy venues can’t believe how far off the mark they are. They put together teams that will never ever work and they don’t even ask the top live comedy managers. Radio heads suffer from not knowing what they know and not knowing what they don’t know.
Vega Melbourne is hopeless too and will be boned – here’s why
Vega Melbourne – Dicko nice character and can work with two other team members
Chrissie Swan – regular woman and that’s hopeless because they need a person who can sound like a regular woman but can structure stories (like ex Neighbours writer Kate Langbroek on Nova)
Dave Oneil – Supernice guy but he’s a one trick pony and they need a strong anchor who has an acting background so he can do character voices and strong comedy (Ed Cavilly comes from a theatre sports background and that’s why he’s doing well on Nova Melbourne and has a funny TV show too)
DMG people , please please please get some live comedy and acting advisors because you’re so talented in other ways but you just have no experience in that area which is why Multi Million dollar stations are run on a hit and miss basis for teams which is ridiculous
3 Oct 09
7:04 am
Very simple. Won’t work.
3 Oct 09
7:53 am
@Frank Lee – haven’t you figured it out yet – when radio wants your opinion… they’ll give it to you!
3 Oct 09
1:21 pm
vega had it right some time ago when they were using Mal Lees, ex club veg. He was the only one with heritage, sense of humor & knew his music and sydney..its not to late vega!
3 Oct 09
4:21 pm
After 12 months away from radio (after 30 years in it) the picture is becoming clearer.
$261mililion just to buy 2 radio licences…the maths is not that hard (However I would suggest the repayments are). Like most new school stations, they are buggered. The market has changed, the listeners have become users, management is thinking like a consumer of goods instead of a producer & supporter of talent and the poor old talent is left answering to PD’s who have renamed themselves “content managers”….
Guys don’t take it too hard. Look on the bright side, you can wake up after the sun comes up, you are all talented, so work will come to you and most importantly, you are no longer “content”.
3 Oct 09
4:50 pm
Re. Howard Carter’s comment, yes, Mal Lees is a real catch for a station.
But no, Vega can’t have him back, he’s sounding fantastic on Gold Coast commercial radio station, Hot Tomato. Does a local drive show with a good co-host, Luke Bradnam (the smarter twin).
1 Aussie dollar bought much less than 40 pence when DMG started their race to the top of the interest debt pile in 2001, now that the UK’s in trouble, Pound’s devalued to 1AUD=50+ pence, that’s gotta be a trouble for the parent company bottom line for starters.
As for the comment #34 about comment #32 and probably #29, unfortunately you’re right and radio’s the poorer for it. Once upon a time when media choices were limited to conventional forms, ignoring educated opinion from the public could be got away with, not so now.
3 Oct 09
5:19 pm
Breakfast jocks, duos and trios will quake in their boots if the next survey shows that this idea registers on the ratings richter scale. It will be interesting to see if this actually works. Personally, FM breakfast radio is dull. Honestly, join them all together and it’s a medley. They all use the same prep material and it’s ALL been done before. I just want to hear a good mix of music, not a high rotation playlist… oh, if I want that, maybe I should sick to my iPod.
3 Oct 09
7:38 pm
Vega never did what it said it was going to when it took on Angela Catterns. At that time it was meant to be a real mix of music and talk. It was just all music. If they had stuck to what they originally intended which was a genuine talk/music mix and gave it time it would have been really good. As someone mentioned – if you want music with no talk put your songs on an ipod and listen at home or in your car.
3 Oct 09
7:50 pm
This isn’t complicated. Talk radio is gaining share. Music radio is struggling. iPods and iPhones are common. CDs are cheap. Internet radio in the car isn’t far away.
Good music and good talk will win the day. Look at Radio 2 in the UK. Intelligent humour. Single presenters who talk to their audience not to each other. People who are radio presenters and good at it, not comedians, but have a sense of humour and relate to their audience.
So here’s a novel idea – a single presenter, 1-2 minute voice breaks, no jock-speak. Sound refreshing?
Look at radio2, 16% share across the UK!!! 16% share and 26% reach in a very crowded market. Stands out like the dogs bollocks to me!
3 Oct 09
8:09 pm
..and another thing. Kidd says “Listeners love the music on Vega.” Well 370,000 people love it perhaps, but their cume audience is similar to 2UE, but 2UE has twice the share. So talk radio listeners are listening twice as long – so they love their talk more than Vega listeners love their music.
And their music mix is clearly an acquired taste – here are the audience cumes:
2DAY 966
NOVA 862
702 669
2GB 637
MIX 588
WSFM 529
MMM 482
2JJJ 470
2UE 381
Vega 373
2CH 289
So what they’re saying is, we’ve got a small audience and our focus is more of the same.
What they’ve done is looked at their share outside breakfast, seen its higher and thought lets do that at breakfast too. That won’t lift their cume and is unlikely to increase their share too much – people can only listen to music radio for so many hours a day.
Believe me, cume and share will, at best, stay the same. WS and 702 will scoop up the breakfast audience.
3 Oct 09
9:11 pm
“Content Directors”, what a crock. Not a single one of these people has any idea how to develop a cast, build the emotional connection and give listeners some compelling that makes the WANT to tune in every day. Music is a commodity these days, just like Frozen Orange Juice Concentrate or RAM. Cume will drop big time, and there will be no lead in to the rest of the day.
4 Oct 09
7:00 pm
DMG did this for years when it owned a swag of regional stations all round australia. Pre recorded and automation interspersed with boring back announcing. How boring.
5 Oct 09
6:13 am
Regardless of what you think of Vega and their music, the fact that they are offering an alternative to the mindless crap that comes from almost every other station in the market, show’s that they have seen something in their research that the others haven’t.
As Amazed pointed out, music radio is competing with iPods and iPhones. I am one of those who owns an iPhone and I work in the radio industry. I am usually heading to work as most breakfast shows start, and I spend most of my listening time outside of work listening to US radio stations, because there is very little on offer (on radio, in Melbourne) in regard to what I want out of a radio station.
As for comments about music being a commodity, this may be true. However, if you look at the figures outside of breakfast, those with below average breakfast results quite often have share rises in other dayparts. So offering more of what they do across the day, in the breakfast slot as an alternative to the traditional “Breakfast Show”, may actually help them.
5 Oct 09
11:12 am
It’s not saying much to point out that share can rise throughout the day despite a crap brekky show. It almost HAS to rise if brekky is sub par.
The point here is, brekky is the very best place to begin building a compelling reason for listeners to tune in. This is where the relationship begins and where a station HAS to get sticky. Without it, there is nothing to make listeners passionate about a radio station.
Without passionate listeners, radio stations are just generic jukeboxes in a sea of the same.
5 Oct 09
12:42 pm
I wish they’d do a presenter-less 2UE talkback show in the morning.
That’d rock. No Alan Jones or Lawsy, just a bunch of old senile farts calling in about whatever they want and dribbling shit for 5 minutes.
5 Oct 09
5:19 pm
to all the people who said they needed more time…they have had over 2 years. When Angela catterns did her last ABC show, listeners called in and said they’ll miss her. The vega team at the time should have been deeply worried about that statement as they were hoping she would bring her listeners with her. Unfortunately it didn’t happen.
David Kidd has done the right thing and i think the station whilst due to its format will never be a #1 will still do alright
6 Oct 09
10:36 am
Finally! Now is the perfect time to complete your stable Vega – Rob Duckworth.
He would be the ideal breakfast host – experienced, knowledgable, personable & funny. Not too in your face, and your core audience would be familiar with him immediately. Don’t let a talent like this slip away – get him NOW.
Worth a thought!
6 Oct 09
10:50 am
Dear Leethal
What stations in the USA would your recommend to a Vega listener?
I feel the balance we have on offer is dull and boring in Sydney.
6 Oct 09
1:12 pm
They were sacked becuase they were getting paid a pretty penny and the ratings didn’t warrant it , , they had to 3 people , just put one guy on with a sense of humour play some songs , and see how that goes
6 Oct 09
1:40 pm
Ross,
Here are a few of my favourites…
WXRV – Boston – http://asx.abacast.com/wxrv.asx
WFIV – Louden – mms://nick11.surfernetwork.com/wkvl
WQKL – Ann Arbor – mms://live.cumulusstreaming.com/WQKL-FM
WXRT – Chicago – http://provisioning.streamthew.....TFMAAC.pls
KMTT – Seattle – http://provisioning.streamthew.....KMTTFM.pls
Sort of VEGAish, but they give me the music diversity that I so crave.
Check this link out. There is a heap of stuff hear, in any format you so desire.
http://www.thestreamcenter.com/search.asp?name=
6 Oct 09
2:22 pm
Swings and round-a-bouts guys.. its all cyclic… they’ll give that a crack for a while – others will follow… then personality radio will come back and we go ’round again.
8 Oct 09
9:32 pm
Didn’t 2SM 15 years ago play Musak and rate 5%? may work saves money, I hope Tony and Mike turn up somewhere.
Having said all that there is now no need to buy a camapign on the station as their audience is easily reached on other stations
9 Oct 09
5:36 pm
This is devastating news! I loved starting my day on an always happy note with Tony ,Bec and Mikey. So much more interesting to listen to and laugh along with in the car on the way to work instead of the same old repetitive music. If you want to listen to music all the time without the humour interspersed then put on a cd. I will miss you guys.
9 Oct 09
5:43 pm
I for one like the idear of straight music shift in breakfast. having said that, time calls between every song was a bit annoying.
9 Oct 09
8:46 pm
I think it is great to have an FM station that is not full of mindless attempts at comedy with purile phone ins from people who want their 5 minutes of “fame”. A bloke called Peter Kaye was on air doing breakky at 4BH in the early 70s and he had the perfect mix of great music, he could be funny without overplaying his hand and there was a bit of useful info. I haven’t yet heard anyone better at this type of show.
That’s what we need here on the Sunny Coast too! Go for it vega. I hope the Sydney audience is intelligent enough to handle it.
11 Oct 09
12:22 pm
I will miss Tony and Bec. Missed news that they were “gone” tho. Didnt know what was going on when they were missing this last week. Cant say i’m impressed with the new fellow. What i cant stand is the GIANT GASP between the phrasing of the FEMALE reading the traffic report.
I hope if there is music only they dont play each track more than once every couple of weeks, it is tiresome to hear the same ones every day or two, there must be thousands and thousands to choose from!
13 Oct 09
7:50 am
The announcer this morning is not a good ad for the new format. Set up phone calls and dodgy “off-siders” … sounds like radio back in the 80′s. Am I supposed to be feeling nostalgic? Not…I did follow Angela Catterns from 702…..will now head back and retry them.
15 Oct 09
3:18 pm
I’m enjoying more music and less talking. I was about to change radio stations but will now stick with Vega.
19 Oct 09
6:44 am
I’m very disapointed. Tony, Bec & Mickey were fun of a morning. I’ll miss them, and have stopped listening to VEGA – will swap to another station.
22 Oct 09
10:53 am
Love Tony and Mikey but couldn’t stand the ads. Enjoy the sleep in lads.
22 Oct 09
2:50 pm
Only liked Vega for them, not the music. Too old school for me. Haved turned to TripleM – the Grill Team is not too bad. Quite funny.
26 Oct 09
1:11 pm
Love the new strategy!
I remember when I hosted a network radio breakfast show on Christmas Day in New Zealand in the good ‘ole days. No ads, didn’t matter who the jock was beccause your pre-recorded the entire shift in 10 minutes. Saves a bundle of money. More music too! Love the music on Vega!
28 Oct 09
12:38 pm
They could always follow 2GB, the No 1 station in Sydney. They’ve ditched everyone they’ve tried in the 7pm-8pm slot and have now settled with paid advertisers having an hour on air with the evening producer as the host. Plus there’s a different show on every night, now that’s consistency in programing!
29 Oct 09
4:41 pm
O my – HOW BORING is it in the mornings without Tony, Bec and Mikey!!!!!!!!!!!!!!!
Please come back guys but go to another radio station which will appreciate you. You make a great team.
31 Oct 09
7:05 pm
I love the new format. I was getting really tired of the all the talk. I’m not missing them at all.
31 Oct 09
9:40 pm
I came to Vega to listen to Angela, Bec, Tony and Mikey … and now with the change in format, I’m leaving Vega. I agree with Ross, it wasn’t the Breakfast Team that was the problem, it was Vega’s marketing. And now they’ve lost the market they were trying to build. Intelligent people don’t want to listen to the 80′s format, heavy music and boring morning DJ. We’ll just put our iPODS on and switch to another station for news.
Trackbacks/Pingbacks