Comments on: Vegemite 2.0: Now it’s Cheesybite

By: dylan

dylan — Sat, 17 Oct 2009 06:46:28 +0000

i love it

By: Rascally

Rascally — Sat, 10 Oct 2009 06:39:52 +0000

There’s plenty of iSnack 2.0 and ‘name me’ on the shelves of Coles just now. I resisted the urge to buy a jar to show the grandkids.

By: Ange

Ange — Sat, 10 Oct 2009 04:40:24 +0000

How funny! Why would you want to buy this product anyway…?
Why don’t you just buy a jar of original Vegemite and some Philly spread and make your own….that way you get to choose your ratio of Vege to Philly .. makes more sense to me….

By: The Vegemite conversation is so Wednesday - mUmBRELLA

The Vegemite conversation is so Wednesday - mUmBRELLA — Thu, 08 Oct 2009 23:47:55 +0000

[...] Indeed it might, John. Even if Kraft actually announced the new winner two days ago. [...]

By: iSnack 2.0 goes Cheesybite or bust :: StopPress :: Breaking news from New Zealand Marketing magazine

Thu, 08 Oct 2009 20:37:08 +0000

[...] Mumbrella investigated further and found out from Kraft that 40,000 people took part in the vote, and nearly [...]

By: Isaac

Isaac — Thu, 08 Oct 2009 07:31:49 +0000

@Rachel – 4:13 pm – The vote was open on the vegemite website

By: Pat Nathan

Pat Nathan — Thu, 08 Oct 2009 07:17:38 +0000

This is the stupidest name ever. How Australians decided on such an idiotic name I’ll never know.

By: Lauren

Lauren — Thu, 08 Oct 2009 07:06:14 +0000

The name Cheesy Vegemite would appeal to me with a label that differs enough from the original so that I don’t pick up the wrong one.

By: From the people who brought you iSnack 2.0: Kraft’s Philadelphia sponsored Hey Hey Reunion’s black faces - mUmBRELLA

Thu, 08 Oct 2009 02:36:45 +0000

[...] 24 hours after starting to move on from its Vegemite iSnack 2.0 naming debacle , Kraft may have another PR crisis to deal [...]

By: Cee

Cee — Thu, 08 Oct 2009 01:41:32 +0000

Have we moved on?

By: SimonB

SimonB — Wed, 07 Oct 2009 12:59:14 +0000

So, does anyone think it’s surprising that Kraft left out the ‘None of the above’ option from their press release? Imagine if they hadn’t, what the TV news would have led with….

By: What does the Kraft experience with iSnack 2.0 mean for the marketing industry as a whole

Wed, 07 Oct 2009 08:56:07 +0000

[...] today announced that Australians have voted for a name to replace the seriously unpopular and high criticised iSnack [...]

By: Typeboard

Typeboard — Wed, 07 Oct 2009 08:28:19 +0000

[...] Kraft announced the winner earlier today, it said that 30,357 people had voted for a name, with 36% choosing Cheesybite. This would amount [...]

By: John Grono

John Grono — Wed, 07 Oct 2009 07:48:17 +0000

Oopps … make that YEEESS BITCH … but you get my drift!

By: John Grono

John Grono — Wed, 07 Oct 2009 07:47:30 +0000

So, Cheesybites it is. Despite more people NOT voting for that name than did.

Oddly, I just noticed that an anagram of Cheesybites is …. YEESSS BITCH! Could this be another scam in the making?