Comments on: Vegemite iSnack 2.0 PR response turning a debacle into a disaster

By: Nick M

Nick M — Thu, 01 Oct 2009 02:25:19 +0000

its just such a mouthful to say and 2.0? has it changed in any way to be worthy of version two?

By: "Vegemite iSnack 2.0 PR response turning a debacle into a disaster" and related posts | 7 Article

Wed, 30 Sep 2009 09:43:38 +0000

[...] the rest here: "Vegemite iSnack 2.0 PR response turning a debacle into a disaster" and related posts Tags: a-and-marketing, a-brochure-from, apprentice, Career, jesus, kraft, latest-jobs, marketing, [...]

By: mumbrella

mumbrella — Wed, 30 Sep 2009 07:23:58 +0000

Ta, PC – corrected…

By: Pedantic Communicator

Pedantic Communicator — Wed, 30 Sep 2009 07:19:39 +0000

Can I please have iSnack 2.0 on my toast please mummy! Shocker!

Hate to be pedantic but the communicator in me is forcing me to let you know about the misuse of “their” in the opening sentence!

By: Backing a Loser: iSnack 2.0 and Advertising Ethics. | Samuel Webster

Backing a Loser: iSnack 2.0 and Advertising Ethics. | Samuel Webster — Wed, 30 Sep 2009 07:13:57 +0000

[...] aforementioned shame leads me to this point. Earlier today, Mumbrella tried to find some more information on the whole situation and Tim Burrowes reported [...]

By: Melanie

Melanie — Wed, 30 Sep 2009 07:11:44 +0000

‘Received a brochure from PRIA about their National Conference in Brisbane. They have Simon Talbot, Head of Corporate Affairs for Kraft talking about Risk taking initiatives in social media (specifically about Vegemite).’

Hmm… tastes like a PR stunt more and more. Most of the backlash and discussion of #vegemitefail has been through social media. Do ya think they already knew which case study they were going to use?

By: Scott Pettet

Scott Pettet — Wed, 30 Sep 2009 05:46:04 +0000

That’s absolute gold! I’m sure the session will be packed to the rafters.

By: mumbrella

mumbrella — Wed, 30 Sep 2009 05:25:50 +0000

Thanks, Kelsey. We’ve just posted the statement too: http://mumbrella.com.au/kraft-.....ng-it-9997

Cheers,

Tim – Mumbrella

By: Kelsey

Kelsey — Wed, 30 Sep 2009 05:24:23 +0000

http://www.smh.com.au/business.....-gc9z.html

iSnack2.0 officially dumped according to this article marked 3.10pm today; they’re looking for a new name.

By: iSnark

iSnark — Wed, 30 Sep 2009 04:59:17 +0000

@Mark Kenny Maybe marketing degrees will come free with every jar of iSnack..

By: Karalee_

Karalee_ — Wed, 30 Sep 2009 04:50:22 +0000

As JC says, Simon is listed at the conference (which I am hoping to auction a leg off on ebay to attend).. here’s the link http://www.acevents.com.au/pria2009/

Wonder if he’ll stay in the line up?

And from a purely public relations/corporate affairs point of view, I agree with you Tim. You shouldn’t have to go to such lengths to speak with or receive official comment (even if it is ‘no comment’).

Let’s hope they do learn a lot of lessons from this unfortunate case, including having an up to date media centre/contact details on their website.

Cheers
k

By: Justin Polites

Justin Polites — Wed, 30 Sep 2009 04:48:07 +0000

That’s gold Julian!
http://www.acevents.com.au/pria2009/programme.html
4pm Stream D – Monday 26/10

By: mumbrella

mumbrella — Wed, 30 Sep 2009 04:47:42 +0000

Thanks for the suggestions, y’all – much appreciated. I agree that it would be possible to follow all of those leads, and eventually get to speak to the right person.

But the point is that it’s bad communications, bad PR and bad SEO that journos need to do that. Frankly the story isn’t big enough to invest that amount of time into getting their side of it.

I’m working on other stories now…

Cheers,

Tim – Mumbrella

By: BJ

BJ — Wed, 30 Sep 2009 04:45:07 +0000

It’s a hellish name, isn’t it? What were they drinking when they selected it? Molten Vegemite?

By: mark kenny

mark kenny — Wed, 30 Sep 2009 04:43:45 +0000

marketing degrees should be available by mail order after this.