Vegemite vote 2.0 gets underway

Vegemite has launched its second attempt at voting on the new name for its snack after public derision led to the ditching of iSnack 2.0.

Vegemite owner Kraft gives users six options:  

  • VEGEMITE CHEESYBITE
  • VEGEMITE CREAMYMATE
  • VEGEMITE SMOOTH
  • VEGEMITE SNACKMATE
  • VEGEMITE VEGEMATE
  • VEGEMITE VEGEMILD
  • I WOULDN’T PICK ANY OF THESE NAMES

Details have just been published on the Vegemite website. Voting begins at 5pm AEST.

Comments


  1. R
    2 Oct 09
    3:31 pm

  2. Vegemate sounds a bit rude.

  3. commuter_dirge
    2 Oct 09
    3:33 pm

  4. Creamymate? Really? I can see now why they went with iSnack 2.0…

  5. ChrisWS
    2 Oct 09
    3:38 pm

  6. Vagi-mite may open it up to a new audience. So to speak.

  7. Oli Young
    2 Oct 09
    3:39 pm

  8. VEGEMITE SMOOTH & VEGEMITE VEGEMILD sound like Cigarette brands, VEGEMATE & CREAMYMATE sound like euphamisms …

    nice work Kraft .. keep screwing that pooch, it’s hilariously entertaining

  9. WarrenEsdaile
    2 Oct 09
    3:41 pm

  10. Still think the best one came from The 7pm Project:- Yamumite…why can’t I vote for that?

  11. Art Vandelay
    2 Oct 09
    3:43 pm

  12. Whats thier obcession with “mate”.

    3 out of 6 options? Gimme a break.

    Suddenly, iSnack doesnt seem so bad.

  13. Salina Roo
    2 Oct 09
    3:49 pm

  14. Why not just keep it as Vegimite? Was it broken to start with? If not DON’T TRY TO FIX IT xxx

  15. Annette
    2 Oct 09
    3:54 pm

  16. Tim, you’re right – they all suck. Truely, is this the best (as in better than good-better-best) they can do? Thanks for the Friday arvo laugh!

  17. Annette
    2 Oct 09
    3:55 pm

  18. Bugger, I meant truly…

  19. Robyn
    2 Oct 09
    3:55 pm

  20. oh, they didn’t include ’2ritemite’, I quite liked it as a name.

  21. Anonymous
    2 Oct 09
    4:02 pm

  22. Why not “Vegemite with Cream Cheese”

  23. Andrew P
    2 Oct 09
    4:05 pm

  24. “i mite not snack” with any of those hideous names.

  25. Chris Walton
    2 Oct 09
    4:18 pm

  26. ‘Bob’ is a nice name, but it isn’t on the list.

  27. Anthony
    2 Oct 09
    4:27 pm

  28. It seemed to be selling pretty well without a name. The six choices aren’t strong. Is this a comment on our collective creativity – from Vegemite to iSnack2.0?

  29. Ceal
    2 Oct 09
    4:27 pm

  30. Vege-maybe not

  31. strike
    2 Oct 09
    4:35 pm

  32. r.i.p iSnack 2.0 your stardom was short but bright

  33. Granleese
    2 Oct 09
    4:48 pm

  34. CreamyMate sounds like a homo-erotic dating site.

    Here’s some other suggestions:

    Bonzamite
    CobbaSpread
    Faircrackofthewhipmite
    DinkumSpread
    PooPaste

  35. Granleese
    2 Oct 09
    4:50 pm

  36. P.S. My guess is that the ‘mate’ obsession (3 from 6 ideas) is from the lazy product insight of two mates in the cupboard – vegemite and cream cheese – getting together. Yawn.

  37. far out brussel sprout
    2 Oct 09
    4:54 pm

  38. old school – vegemite

    new school – vegecan

  39. Razorcat
    2 Oct 09
    4:54 pm

  40. MAAAAAAAATE! Geez they’re blokey at Kraft aren’t they…

    I am looking forward to seeing this buried on the highest shelf at my local supermarket by the end of the year…

  41. Tom Dodson
    2 Oct 09
    4:57 pm

  42. Wow what a boring selection of names. Not one on the list that would offend ANYONE… once bitten, twice shy i guess..

  43. Matt
    2 Oct 09
    5:04 pm

  44. Where is the creative team behind this so that they can receive a bitch slap? This is horrible.

    VEGEMITE CHEESYBITE – So now it’s a baked product?? What the??

    VEGEMITE CREAMYMATE – Am I making friends with my food that I am eating?

    VEGEMITE SMOOTH – Absolutely NO connection to the product. Did someone pick up a peanut butter jar and say “yep that’ll do – pop that one into the mix”

    VEGEMITE SNACKMATE – “Lets just remove the i from the old name and add a mate next to it so that it sounds really Aussie! Yeah I like that one!”

    VEGEMITE VEGEMATE – “Lets just take the word vegemite, duplicate it 2 times and change mite to mate!! Yeeeah! Too easy”.

    VEGEMITE VEGEMILD – Ohh… is this now some type of chilli sauce?

    LAME. Jury still out on the whole thing.

  45. Great
    2 Oct 09
    5:16 pm

  46. VEGEMITE CHEESYWILL

  47. Simon
    2 Oct 09
    5:23 pm

  48. We should all choose “I don’t like any of those options” and see where that gets ‘em.

  49. Rachael Lonergan
    2 Oct 09
    5:27 pm

  50. Or this name….

    Vegemite fucked by a US parent company who without any understanding as to the product’s heritage or consumers demanded new product development and brand ‘engagement’, neither of which anyone who buys the bloody thing wanted-mate

    ….but we’re gunna need a bigger jar!

  51. AdGrunt
    2 Oct 09
    6:11 pm

  52. Is that all JWT, with blistering input from Kraft, could come up with overnight?

  53. Leslie Nassar
    2 Oct 09
    7:36 pm

  54. @OliYoung “VEGEMITE SMOOTH & VEGEMITE VEGEMILD sound like Cigarette brands”

    Well, they are owned by Philip Morris, the makers of Marlboro.

  55. Marty Kemka
    2 Oct 09
    8:16 pm

  56. Vege-Mightier. It’s the only name that makes sense.

  57. BR.ads.news
    2 Oct 09
    8:44 pm

  58. @OliYoung maybe they should release a Vege-Menthol variant?

  59. kjlkjnl
    2 Oct 09
    11:13 pm

  60. Voldermite

    ‘The product that cannot be named’

  61. SimonB
    2 Oct 09
    11:15 pm

  62. I just picked “I wouldn’t choose any of those names”, hopefully that wins. They’d have to use very small print on the tiny sized jars if it does.

  63. hbkbjb
    2 Oct 09
    11:16 pm

  64. Voldermiteeeeeeeeeeeeeeeeeeeeeeeeeeeeee

  65. liam
    3 Oct 09
    12:51 am

  66. i like the idea of a pack that cannot be named.

    has there ever been an unnamed product before?

  67. Tim Bennett
    3 Oct 09
    9:46 am

  68. Personally I’m going for “Vegemate” :)

  69. christine davidson
    3 Oct 09
    12:36 pm

  70. I don’t like any of your suggestions. Why try to to complicate matters by choosing silly names?

    I think somthing very simple such as VEGEMITE EXTRA or VEGEMITE PLUS is all it needed or even VEGEMITE CHEESE EXTRA or VEGEMITE CHEESE PLUS if you want to include the cheese addition.

    Stop trying to be cute – it doesn’t wash with Australians!

  71. Zorro
    3 Oct 09
    2:29 pm

  72. I’m all up for creamymate. Sounds like something you end up with after Mardi Gras. Imagine asking a mate if they’d like you to spread some creamymate on their sao?

  73. Justin Polites
    3 Oct 09
    3:43 pm

  74. Based on the innovation findings here & not personal preference I will go with SMOOTH.

    http://twitpic.com/jowth

  75. JEGG
    3 Oct 09
    4:33 pm

  76. Creamymate ??? You may as just as well call it SMEGMITE arghhhhh (think about it).

    I reckon they should just call it SMITE. After all my dictionary meaning shows: to impress favorably; charm; enamor.

    If it only lives up to that description it’d be OK.

  77. raoul duke
    3 Oct 09
    4:43 pm

  78. I reckon Krafty Cheesy-Stunt would be most accurate

  79. raoul duke
    3 Oct 09
    4:43 pm

  80. Ps. careful how you say it.

  81. Christine
    4 Oct 09
    9:53 am

  82. Vegimate..A great name Cobber.

  83. ChrissieP
    4 Oct 09
    9:57 am

  84. Vegemate…..Yummmmm!

  85. Lisa
    4 Oct 09
    8:32 pm

  86. VeguHATE….okay, okay, VegeMATE

  87. Vanessa Tran
    5 Oct 09
    12:24 am

  88. Hmmm…. Now talk about being creative! (Or not!)

    * VEGEMITE CHEESYBITE – This just sounds rather lame.
    * VEGEMITE CREAMYMATE – Nice one. Very funny, Kraft.
    * VEGEMITE SMOOTH – Probably the best one out of the bunch.
    * VEGEMITE SNACKMATE – As opposed to the original Vegemite substituting a full meal?
    * VEGEMITE VEGEMATE – This just sounds wrong.
    * VEGEMITE VEGEMILD – Wrong again.

    Smells like a bit of a publicity stunt to me. Either that, or its a great accidental ‘project’ to revamp, restore and revitalise a once stale Aussie brand – into a now one, of the most talked about brand names in Australian history. Like I said before, nice one, Kraft!

  89. Anon
    5 Oct 09
    9:27 am

  90. What about iSnack 3.0

  91. anon
    5 Oct 09
    11:33 am

  92. VEGESMEG

  93. Anon
    5 Oct 09
    11:49 am

  94. How about

    VEGILITE?
    VEGIMITE LITE?

  95. Kathleen
    5 Oct 09
    12:08 pm

  96. I don’t think they have any great stand out idea.

    It should be.

    mite B vegi

    After all you get vitiam B by eating it, it is a 1st cousin to vegimite.

  97. Ben
    5 Oct 09
    12:35 pm

  98. How about ‘Your-mum-mite’

  99. iBen 2.0
    5 Oct 09
    12:49 pm

  100. ‘Vegepun’ – Vegemites cheesy cousin.

    Hey, at least iSnack was talked about!

  101. Robin
    5 Oct 09
    5:42 pm

  102. Vegechomp

  103. Robin
    5 Oct 09
    5:43 pm

  104. Vegebite

  105. Ninja Monkey
    6 Oct 09
    9:07 am

  106. Boo to all of them. How about iSnack 2.0?

  107. Rajja
    6 Oct 09
    10:01 am

  108. Vegemite Mix. Or remix.

  109. Rae
    7 Oct 09
    9:27 am

  110. If this is the best the Australian public can come up with, please, PLEASE hire consultants next time – that way at least we can poke fun at them.

    The only credible suggestion is Cheesybites. The other options invoke images of cigarettes or lube. Snackmate is about as useful as iSnack.

  111. jesse-lee
    7 Oct 09
    10:52 pm

  112. why cheesybites? pizza hut already got that one.
    cheesymite would be a much better idea.
    or just vegemite: cream cheese flavour.

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