Vevo launches event series with surprise Labrinth Bondi gig

Online content platform Vevo launched the first of its Go Show series with an event at Bondi Beach in partnership with Mexican beer brand Sol. The event featured UK platinum-selling artist Labrinth and was produced by MCM Media.

The series features performances in unusual locations. The Bondi Beach production was held in the skate park, and is the first of a series that will run over four months, in which the live event is the centre of a content strategy that runs across a number of platforms.

Labrinth’s Go Show has teaser content in market today, and will be screened in full on October 19 on Vevo as well as on Sol Beer’s website and Facebook page.

Credits
Greg Tremain – National Strategy Director MCM Media
Mat Anastasi  – Client Services Director – Television and Production – MCM Media
Ruchi Argawal – Pinnacle Liquor Group – SOL
Kathryn Stacey – Business Director – Carat

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