Vice creates Wanderful series for Visit California looking at life there from an Aussie perspective
Vice has created a three-part video series for Visit California in conjunction with media agency Carat called Wanderful, looking at life in the state through the lens of Australians.
The three films showcase the lifestyles of famous residents of the state, a musician, a surfer and a comedian, through the eyes of Australians in similar fields.
In the first episode LA native, foodie and DJ Them Jeans shows Sydney DJ, writer, and restauranteur Andrew Levins the best food joints and music Los Angeles has to offer.
http://youtu.be/Z7ZobdSQI-U
In Episode 2, champion surfer Sage Erickson takes surfer/photographer Lyndsay Noyes road tripping from Ventura County to San Francisco—stopping in at Joshua Tree and Big Sur and catching waves under the Golden Gate Bridge.
http://youtu.be/nIx2PNEj87U
The third episode sees Melbourne stand up comic Jonathan Schuster hunting down Bruce Lee’s birthplace with George Chen—a leading figure in San Francisco’s comedy scene.
http://youtu.be/Q2CAy14ohLs
Client: Visit California
Media Agency: Carat (AU)
Creative Agency: MeringCarson (US)
Production: VICE (AU)
Nice idea, very well executed.
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Over 8 minutes each? Pass.
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