Vicks and Save the Children create Breathe For Life Project
Cold and flu brand Vicks has partnered with Save the Children for a campaign called Vicks Breathe For Life Project.
The campaign aims to provide accessible healthcare services to 135,000 children in Bangledesh by training 1,600 health workers and village doctors to help prevent, diagnose and treat communities where pneumonia is among the top three causes of death in children under five across PR, social media and advertising.
Singer and actress Natalie Bathingswaighte is fronting the campaign which will be driven across PR, social media and advertising.
Led by PR agency Hausmann Communications, the campaign asks Australians to show support by purchasing a Vicks product or ‘like’ Vicks Australia Facebook page [http://www.facebook.com/VicksAustralia] which will lead to donations to the Save the Children fund.
Alicia Gorken, external relations manager for Vick’s mother company Procter & Gamble said: “The beauty of the Vicks Breathe for Life Project is that it provides a simple way to make an enormous, real difference to the lives of underprivileged children and their families in Bangladesh. By purchasing any Vicks product to take care of your own family, you can dramatically help a less fortunate family somewhere else in the world.”
Nicole Cardinal, policy and advocacy advisor at Save the Children Australia, commented: “Save the Children has a long history working with developing countries to improve the lives of children around the world. With the support of Vicks and the Australian community, we’ll be able to strengthen our work at the community level to train health workers on proper pneumonia diagnosis and treatment and to provide educational programs. We have a long term commitment with our partner, Procter & Gamble, to ensure we create a lasting change in those communities in need.”
Vicks’s previous campaign, Vicks Road to Relief, immunised over 4m children under five years old in developing countries over a two-year period.
Credits:
PR agency: Hausmann Communications
Digital agency: Arnold Furnace
Media agency: MediaCom
Brilliant – let’s see more of this ‘when you buy one, someone else gets one (or a similar benefit) in a less fortunate part of the world’. It’s been done with water plenty of times, and even shoes. It’s fantastic from a brand perspective but more importantly, it’s fantastic for humanity.
Congratulations to all involved!
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