Victa focus on new features and new products in campaign from Core
Garden and lawn specialists Victa are focusing on new features and new outdoor products in a new campaign from creative agency Core.
The campaign, which consists of two 30-second TV spots, sees one promoting the lawn mower’s new key start and the other focusing on new products in the “V-Force” range.
Victa marketing communications manager Laura Clarke said: “This campaign kicks off the spring/summer season and is designed to highlight to householders that maintaining their backyards can be easy and quick armed with Victa’s range of outdoor power equipment.
“The overall message we wanted to communicate is that Victa provides compelling alternatives for outdoor power equipment to meet the varying needs of consumers – from the lawn mowers for which Victa is famed, to the new 40V V-Force+ Lithium-ion battery powered range designed to care for your lawns and gardens.”
Credits:
Client company: Briggs & Stratton Australasia
Brand: Victa
Clients: Laura Clarke, Marketing Communications Manager Carmelina Luppino, Marketing Communications Specialist
Creative agency: Core
Director: David Jagoda
Production Company: We Are Content
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Why are all the talent wearing ear muffs? Are the lawn-mowers that loud? Or is this another example of OH&S gone mad?
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Err. I smell and over cautious and paranoid Client amongst the lawn clippings!!
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Wow…amazing breakthrough work, well done, you should be proud of this one.
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A creative pitch was called for this project and this is the best they could come up with?
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This is one of the worst ads i’ve ever seen for such an iconic brand. Total crap!
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Better not post this release on the industry creative rag with the red masthead and white scripted font, because this work will be mulched into lots of tiny clippings.
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Hardcore
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Time to sharpen the blades on this one.
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