Victoria Bitter celebrates the Ashes with scoreboards big and small
Ian Healy
Victoria Bitter has kicked off its summer campaign unveiling outdoor scoreboards in Sydney, Brisbane and Melbourne which deliver live Ashes updates to all who pass by.
The company is also giving away Live Ashes Scoreboards which connect to Wi-Fi networks to track the score of the Ashes in real time. The Live Ashes Scoreboard features commentary from cricketing legend Ian Healy and will broadcast every official Australian game until March 2015.
The scoreboard will remind consumers when it’s time to knock off and watch the last hour of play by playing the Victoria Bitter theme song.
Victoria Bitter general manager, Richard Oppy said in a statement: “Hard working Aussie blokes love their summer cricket and can’t wait for the Ashes but they may not have time to sit down and watch five days of Test Cricket, so we have developed the Live Ashes Scoreboard.”
The scoreboards can also be used to keep score for consumers background cricket matches on rest days or during the tea break.
“This big summer campaign will help keep the momentum going on what has been a solid performance for Victoria Bitter turning around a decade of declining sales,” Oppy said in a statement.
The campaign follows on from previous successful Victoria Bitter Ashes campaign which had a technological twist. In 2006, VB gave away promotional Talking Boony dolls which was programmed to respond to electronic triggers aired during television coverage of the cricket. While in 2011, VB attempted to educate drinkers on the right temperature for VB with a summer campaign giveaway of freezer timers which indicated when chilled beer in the freezer had reached the right drinking temperature alerting the consumer with the VB theme tune.
The scoreboards will be given away as part of Victoria Bitter’s big summer campaign underway in venues across Australia.
The three outdoor Victoria Bitter Live Ashes Scoreboards are located:
- Sydney – 647 George St, Sydney CBD
- Melbourne – St Kilda Junction, St Kilda
- Brisbane – the intersection of Main and Vulture St, Woolloongabba
The team at Victoria Bitter worked alongside creative product agency Buzz to create the scoreboard idea and technology.
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Its just a shame they think the Aussies are playing Great Britain. Better get the flags right before the Barmy Army spots them.
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Perhaps the South African flag instead of the Union Jack James H?
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great idea/promotion. well done to whoever came up with this idea at Buzz
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I saw the billboard today at st. kilda junction and it stood out like crazy. Prime position for anyone driving south down Punt Rd from Chapel St. Will work nicely in summer.
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Looks like a great promo, shame we don’t drink VB in Perth
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There’s one of these units on eBay I see, I might have to pick it up. Seems like a good idea to have one in the loungeroom
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Just won a live Ashes Scoreboard via Victoria Bitter great one
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Peter
or the beach!
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Hey Collin his did you win one??? Please explain 😉
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Its easy you buy a VB get a scratchy you go online and enter have entered many time and got a winner.
have the live ashes scoreboard and when its fixed ill set it up
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How on earth do you get on to enter the Live ashes scoreboards, I have looked all over and have no luck.
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Hey…. To anyone that has won a vb live cricket scoreboard, I’ve been trying to get mine up and running but it will not connect to the wifi, did yours connect straight away or am I missing something?
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great idea, love to win one and set it up on my beer fridge.
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Can’t get mine to connect to the wifi, anyone else having the same issue?
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Been trying for days, I rang up and got told to put brightness on my screen to 100% still no luck, htc phone
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when I finished mowing the lawn a cold Victoria bitter go’s down well
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Just where is the entry form for scoreboards/
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Working now just gave my screen a good clean
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why is it so difficult to access your web sites
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Would so love one of these 4 my collection!!! Still no luck on scratching ctn tokens!!! Running out of excuses with my wifey……. Can one atleast be purchased???
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its not working its flashing then stops flashing not happy denis
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