Video hangout with AMI chief Lee Tonitto
The CEO of the Australian Marketing Institute (AMI) Lee Tonitto joined Mumbrella for a video hangout on Thursday.
Tonitto was appointed head of the marketer body last August succeeding Mark Crowe who held the position for 11 years. She had previously been chair of the board for the organisation for three years.
In a wide-ranging interview she set out the goals for the traditionally publicity shy body, including attracting substantially more members and reaching out to people working in non-marketing roles that had elements of marketing functions.
She also supported the idea of companies paying agencies for their time during pitch processes.Tonitto is the second in a series of hangouts with industry bosses looking at their organisations and the year ahead. On Wednesday Communications Council CEO Tony Hale spoke about issues from scam to encouraging creativity, nurturing talent and the role of industry associations in a hangout.
Her experience client side includes companies like Unilever, Revlon, AMP and the Commonwealth Bank’s Count Financial, and she had run her own consultancy Tonitto and Partners.
The hangout takes place at 2pm AEDST on Thursday and will be live on this page. Ask your questions using the comment thread below, or using the hashtag #askAMI.
So a AMI stated objective is to raise the profile of the marketing profession. But when pushed for success stories, we have Todd Sampson on the Qantas board.
As with Sean Cummins being the ADMA marketer of the year, are there no marketers out there?
I would be interested if either Todd or Sean refer to themselves as marketers, and are they AMI members?
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Lee is an accomplished marketer and will become a great advocate for the marketing industry. More importantly she does not tolerate mediocrity and will inject an element of pragmatic commercial reality into the AMI. A great hire and a breath of fresh air
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Geoff, do agree that Lee is the right person for the role.
Interesting comments in regard to the pitch process, marketing and related sectors (eg advertising) seem to be the only industries where you need to give away your ideas and your time to secure work. Imagine if an accountant was expected to undertake your tax return in order to bid to undertake your financial accounts.
Reinforcing the role of marketing as a profession is long overdue.
Thanks,
Alex
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Since the advent of the Buyer’s Journey the boundaries between Sales and Marketing have become increasingly blurred. There has never been a time when Sales and Marketing have had to work as closely together as they do now.
How does the AMI plan take a thought leadership position in this important development?
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