Village Cinemas introduce the ‘NomNoms’ to promote candy bar
Village Cinemas have unveiled the first work from recently appointed independent creative agency Lifelounge which aims to “reinvigorate the brand’s consumer experience”.
The campaign ‘Meet the NomNoms’ personifies popular confectionary items and aims to place greater emphasis and importance on the candy bar in the consumer experience of going to the movies at Village Cinemas.
The five ‘NomNoms’ characters are featured across point-of-sale marketing touch points and Village Cinema digital assets.
Village Cinemas Australia general manager of sales and marketing Mohit Bhargava said: “Historically, the Candy Bar, like most Food and Beverage suppliers, has used traditional product imagery across all marketing, but in the cinema world, food items such as popcorn are more than just that, they are part of the overall experience.”
Bhargava said the campaign was part of a long-term strategy for the cinema chain.
Lifelounge managing director Dion Appel said: “The NomNoms represent what Village is ultimately about – they are in the business of entertainment, and this new direction creates an immersive and entertaining experience for their visitors.”
Village Cinemas – There’s still time to get your Nom Noms from Chris Northey on Vimeo.
Village Cinemas – Nom Noms Combos from Chris Northey on Vimeo.
Village Cinemas – Nom Noms are now showing from Chris Northey on Vimeo.
Campaign Credits:
- Agency: Lifelounge
- Managing Director: Dion Appel
- Creative Director: Brad Wilson
- Art Director: Nicko Phillips
- Copywriter: Leah Dunkley
- Snr Account Manager: Robyn Hails
- Production Company: Chris Northey Design
- 3D Animation/Modelling: Chris Northey, Andy Yong
- Audio House: The Sound Cell
- Sound Design: Hassan Lahrech
- Music/Composer: Phil Ceberano, Yacine Mdarhri Alaoui
The animation is very cute, but surely the money would have been better spent on developing the actual candy bar products?
The main takeaway with these ads for me, is that the offer has not changed at all in decades. Although perhaps that’s a strength, letting people know the products they are familiar with are still there, but now more fun!
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