Virgin Mobile Australia use a cat in ‘avoid boring’ campaign from Havas
Virgin Mobile Australia is promoting its 1GB bonus data offer as the solution for customers to avoid being bored in a new campaign from Havas Worldwide.
The ad features a man waiting in a bus shelter meowing at a cat sat on the bench next to him and ends with the tagline “people do silly things when they’re bored, get a bonus gig of data and avoid boring”.
https://www.youtube.com/watch?v=vmen1qFiYvM
Virgin Mobile director of brand and communications Nicole Bardsley said: “At Virgin Mobile we recognise that our customers are using more data than ever before. Our 1GB bonus data offer allows customers to continue to use their phones to access data while they are on the go whilst having the peace of mind that they are covered.”
Haven’t you guys heard of a colour grade?
indeed colour….!!!
It seems to be that no one gives a toss about quality anymore in various areas of craft. Quality production company, but budgetary result.
I could have tickled that to look better in about an hour at a cost of $800.
oh well…..I’m sure Richard Branson wouldn’t have approved it.
I’m guessing the colour is dull to emphasise that people do boring things… It also makes the offer at the end stand out more.
Not sure this is the best insight. In a world where everyone is on their phone all the time, moments spent without them are precious. It’s the lack of boredom in our lives that’s killing creativity as this creative proves.
Compared to the usual Virgin Mobile work, this is pretty boring.
Yes, by all means, gobble up more data with useless videos, content’s that not urgent and not at ALL important to the here-and-now, instead of either doing something useful (news, weather, email, whatever) or just, you know, NOT being plugged in, being ‘mindful’ of the here and now.
How does this actually earn a post on mumbrella out of the thousands of pieces of creative content that are submitted each year? Am I missing something here??
In relation to colour – I think the message here is Virgin Mobile brings it into your life. The greyness colour grade isn’t an oversight.
Love the cat. Is it a Russian Blue?
Rosie, yes it is a Russian Blue !