Virgin Mobile’s Rex the director hunts for unused data in three new ads
Virgin Mobile has unveiled three new ads in its rescuing unused data campaign directed by Bondi Hipsters’ Christiaan Van Vuuren.
Created by Havas Worldwide Sydney, the campaign launched earlier this month and promotes the telco’s product initiative that sees unused data on new postpaid mobile plans rolled over into the next month.
The new spots sees Rex the detective recovering data from unread fashion blogs and unwatched animal videos as well as using a GPS like device to track the unused data.
https://www.youtube.com/watch?v=0CE0rJ52BVw
https://www.youtube.com/watch?v=xw57R2EQB4M
https://www.youtube.com/watch?v=LTatD0Jr8lc
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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