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Visa promote new service with ad in which son catches parents in awkward situation

Visa is promoting its new service Visa Checkout with a new campaign which sees a son interrupt his parents in an awkward situation.

In the spot a son walks in on his father painting a nude portrait of his mother. The embarrassed son proceeds to tell his parents about his purchase experience using Visa Checkout which was like “getting some time back, time which I will use to not open this door”.

Clemenger BBDO Sydney is Visa’s creative agency of record.

Visa Checkout replaces the V.me by Visa service and allows consumers to pay online at different sites by entering a single username and password.

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