Visual Jazz parks Holden account

Carmaker Holden has extended its contract with Visual Jazz Isobar after a competitive pitch.

The Aegis Media digital agency will continue to handle all consumer facing websites, which include holden.com.auholden.co.nz and mobile websites.

Holden’s digital marketing manager Joanne Stogiannis said: “Holden’s websites are among the most visited automotive sites in the country. We have been a pioneer within digital marketing and VJI’s work over the past six years has strengthened that position. Throughout the pitch process, VJI demonstrated a high standard of work and a true understanding of our business, the rapidly changing digital landscape and how we can best meet the needs of our customers.”

The agency’s recent work for the carmaker includes Holden IQ, Barina Spark’s Designer Spark project, Barina Spirited Drive experience and most recently the Holden Volt launch.

As a group, Aegis Media handles Nissan and BMW as well as Holden, although the BMW account is currently up for review.

Comments are closed.