Vittoria Shortt confirmed as new CommBank CMO
The Commonwealth Bank has confirmed the appointment of Vittoria Shortt as its new permanent chief marketing officer.
Formerly the chief executive of retail for its Bankwest division, Shortt was charged with temporarily heading all CBA marketing following the abrupt departure of Andy Lark in May.
Shortt has been with the bank since 2007, she has also previously served as executive general manager of direct channels from 2007 to 2010.
A spokeswoman for CBA told Mumbrella: “I can confirm Vittoria Shortt was permanently appointed to the Chief Marketing Officer role last week.”
In June, the CommBank marketing staff was named Mumbrella’s marketing team of the year.
